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Conversion & Landing Page Optimization

AIM
conversion & landing page optimization

Already have a website but need to improve the functionality of some pages? Is your lack of conversions preventing you from earning sales revenue your business should be earning?

Are you running a Pay Per Click (PPC) campaign that isn’t performing as well as it should? Are you targeting a new customer segment you need to properly test? If you answered yes to any of these, then conversion testing and landing page optimization is a must for your business.

What AIM Can Do For You:
  • Design and market landing pages for specific users through market segmentation
  • Perform A/B testing to ensure appropriate landing page is selected
  • Study and implement a process which involves using both experiential data and analytics data to generate and apply actionable changes in landing page layout, design, element positioning, call to action elements, key messaging and copy
  • Setup the proper environment for testing and data collection, and generate changes which show noticeable improvements in conversion
  • Increase conversion of visitors to paying customers, and decrease landing page abandonment rates

Contact Us now for your Free Quote on our effective, results driven Website Design and Development services.

Landing Page and Conversion Optimization FAQs

Q. I thought my homepage was my landing page? Isn’t that good enough?

A. You're not alone in this assumption, and that is one reason why many websites, despite their investment in other areas of online marketing, continue to suffer from poor conversion rates. Where a homepage acts as a road map to your ENTIRE site and can contain a lot of information, a landing page should be specific and unique to the original link that introduced/directed your visitor to your site.

Q. So is a landing page more than a description of my product / service?

A. Absolutely! Landing page Optimization is a critical component of the overall conversion optimization that EVERY internet marketing expert should include as a service. A landing page is the first page that customers are directed to when they click on one your banners ads, or search engine result link. An effective landing page should provide the following benefits:

  • A seamless transition of information from the original link—banner, search result, email
  • Have a concise, clear, and distinct message telling your clients where they are, and what they need to do next
  • Allow you to track all sorts of data so you can analyze what’s working and what to change
  • Provide an increase in conversion rates within a selected period of implementation time
Q. What should I expect from you if I hire you to do my Landing Page Optimization?

A. AIM continues to offer Landing Page Optimization as part their all inclusive marketing services. Our experts have worked with clients to achieve conversion rates ranging from 1% – 12%, depending on the industry, product, price and target market. Our clients generally see increased of 30%-300% through utilization of our Landing Page Optimization services.

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