Shopping Channel Management, Shopping Engine Optimization
Online shoppers are becoming savvier every day. With dozens of comparison shopping engines providing the best online deals and discounts, why would they shop anywhere else? Shopping channel management involves utilizing your products' data feeds to place and have your products rank in the top shopping engines of the world.
Shopping Channel Set Up:
- Create Shopping Engine friendly SEO-rich data feed
- Create unique keywords and product descriptions
- Maximize additional fields to the data feed for complete optimization
- Optimize initial data feeds for “Custom Shopping Channels” by adding or deleting fields
- Setup accounts in the 4 free shopping channels
- Setup accounts in any “Cost-Per-Click” shopping channels recommended / desired
- Upload SEO-rich data feed to shopping channel accounts
Ongoing Shopping Channel Management:
- Review data feed on daily basis on ensure functionality
- Review best performing products or products types
- Price bid management based on product ROI
- Add or modify existing keywords in product descriptions and keyword fields
- Negotiate banner placement on the best performing shopping channels
- Insert and monitor banner placement
- Provide monthly reporting and KPIs
Shopping Engine / Channel FAQs
Q. What is SCM, and how would it help my sales?A. Stats show that 75% of consumers browse products with the intention of buying that product online, and over 50% of consumers comparison shop online before making their purchase. A prospective customer who is not aware of your service or online store, may complete a search through Amazon.com and Google Product Search, or via popular comparison shopping engines like NexTag and Shopzilla and find your product. AIM's well rounded SCM campaign helps your product or service to have top ranking on as many as 80 shopping channels to increase your product or service’s visibility. When you consider that online shopping has been increasing 10% on average every year, by not incorporating an SCM strategy into your marketing mix, you are potentially giving away 10% or more of your potential sales to your competitors.
Q. What makes AIM the right company for the job?A. Our 45 years of combined experience have made us the experts at making sure your product or service is consistently ranked on the top of online marketplaces. We will setup and custom code product datafeeds into each desired shopping channel using our central shopping feed management tools. We strategically place products through a datafeed onto various shopping websites such as Shopping.com, Bizrate.com, and Google Product Search. Our central management system helps us control the positioning, presentation, pricing, and ROI of various feeds through up to 80 different high traffic shopping networks at one time.
Q. What are the benefits of SCM:A. With Shopping Channel Management you'll get new exposure to shoppers who are actively searching your product, stand out from your competitors quickly and easily, and generate higher conversions because shoppers land directly on product pages. You also get to save on advertising costs because the higher conversions on these lower cost clicks (compared to PPC) can give you a much better bang for your buck.
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OUR SERVICES:
For Increasing Targeted Traffic:
- Search Engine Optimization
- Pay Per Click Management
- Affiliate Marketing Management
- Shopping Channel Management
- Mobile Marketing
For Increasing Website Performance:
For Increasing Brand Recognition:
For Increasing Overall Results:
