Website Analytics & Usability, Data Driven Answers for Better Performance & Results
Usability is all about making your website easier for your visitors to use, and by working with our website analytics experts, you will ensure your site is closely matched to your customers' needs and requirements. By analyzing and tracking the appropriate data, we can help you make more strategic decisions that will not only create a better user experience for your customers, but boost your bottom line.
Advanced Analytics Set Up:
- Properly set up all Google (or other) analytics
- Ensure Tracking is accurate
- Conduct onsite usability test
- Determining goals
- Setup goals and suggested funnels
- Create custom Key Performance indicators tracking sheet
Ongoing Analytics Management:
- Daily review of analytical data to ensure functionality
- Daily review of analytical data to determine issues and opportunities
- Suggestions of changes based on goals and analytical data
- Provide reporting on analytical data on a monthly basis
Contact Us now for your Free Quote on our effective, results driven Web Analytics and Usability services.
Web Analytics and Usability FAQs
Q: How do you know which pages are working and which aren't?A. Consider the following three criteria while assessing you website:
Is it effective? - Is it efficient? How much effort does a new user require to navigate your site (how many ‘clicks’ does it take from landing page to the checkout/payment page). If users find a website to difficult to navigate they just leave, or click back to main search page and go to a competitor.
- Are they satisfied? How satisfied were first time visitors to your site? Would they come back or even make a referral? On a site with low usability, people will only buy stuff they need. With high usability, they will spend longer browsing time on your website, and refer others.
The biggest question though is how do you know? What information do you look at to understand what you're doing right or not? How do you know what to change or keep? This is where analytics plays a key role in the ongoing success and growth of your online business.
Q. I already have a website hit counter, isn't that enough data?A. Web analytics is much more than just looking at current data. The AIM Group uses eight key data sets as a tool for business research and market research on your prospective clients. By continually managing your website data, we can account for traffic pattern changes, evaluate current marketing campaigns, and gauge the effectiveness of your overall website. Web analytics is much more than looking at the hit counter on your website and your ongoing success depends upon it.
Q. What does usability matter in increasing my sales or ROI?A. With 14 years of experience, the Authorized Analytics Consultants at AIM can understand quickly what your customers want and before doing anything, a full analysis is completed on your website to identify navigation barriers, issues with traffic leaks, and stats on user behaviour. By optimizing your website, we can ensure that more of your visitors are converted into paying customers, thus increasing your sales and ROI on your internet marketing initiatives.
Need specialized Internet Marketing which deliver solid results? Trust the Best. Contact us now for your FREE Quote
OUR SERVICES:
For Increasing Targeted Traffic:
- Search Engine Optimization
- Pay Per Click Management
- Affiliate Marketing Management
- Shopping Channel Management
- Mobile Marketing
For Increasing Website Performance:
For Increasing Brand Recognition:
For Increasing Overall Results:
