We had the pleasure of attending our first Blog World East in New York City last week. There were several hundred attendees and dozens of great speakers. Topics varied from Developing a Digital Crisis Communications Plan to writing Business Plans for Blogger to a variety of different angles on Mobile Marketing and Social Media.
I personally enjoyed the session on SocialCommerce (what is it and how is it different from ecommerce – and is it?) but the one I found most useful was called “Do More with Less – 36 Tools, Tips and Sites for Digital Efficiency” by Jeremy Caplan (@jeremycaplan). Here’s a link to his slides if you’d like to go through the whole presentation.
However, here are the top tools / tips / tricks I took away from this presentation:
1. Rescue Time - helps you maintain an efficient and productive work day, telling you when to take breaks, how long you’ve been working on something etc.
2. Evernote - capture anything and everything, access it from anywhere, and access it easily. Helps you remember everything streamlined
3. Google Tool Set – Google Reader, google docs, google calendar, etc.
4. Trunk.ly – helps you keep track of and organize links you like and have shared
5. Mint - the best free way to manage your money
There are a ton more tools he shares so be sure to check out Jeremy`s entire slideshow.
1. Manage your day as one person, not as three people, finding the balance and schedule for work, family and personal obligations, rather than breaking it up as there separate people. This will help you prioritize and focus more without feeling overwhelmed.
2. Set goals – lifetime (mission, vision), long term (5 years), and short term (this year)
3. Empty your mind – put everything into a system. All your thoughts. That way you free your mind for thought while maintaining order and productivity
4. Streamline your systems – pick a set of tools you like (they don’t have to be perfect!), learn them and stick with them
5. Break projects into pieces. Work backwards from your goals and put together actionable steps to get you there.
In summary, Blog World and New Media Expo is worth attending if you are new in the industry or looking to excel as a blogger. For those who are more advanced in Internet marketing and ecommerce, Blog World may be a little too basic and focused on blogs / social media (unless you’re only attending the more advanced topics). In this case I’d recommend checking out Internet Retailer 2011 or the Online Marketing Summit.