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Combining Retargeting and Predictive Technologies

Retargeting has become a normal tactic for most marketers with nearly three-quarters of marketers spending 10-50 percent of their online advertising budgets on retargeting, up from 53 percent in 2013, according to digital marketing firm AdRoll. Marin Software claims that 88 percent of marketers are using retargeting. Display advertising bought through real-time bidding will reach …

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Timing is Everything for Social Media Reach

Using social media to effectively engage your customers, attract potential customers, expand your brand’s reach and drive sales are just some of the ways merchants are using various social platforms. Still, most brands don’t have a formal plan for posting at optimal times. That means that great messaging may not be seen by the bulk …

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AIM Adds 4 New Team Members

All Inclusive Marketing continues to grow and has recently added 4 amazing team members. These additions underscore AIM’s commitment to constantly better serve clients and affiliates in an effort to drive higher results and bring value. You can also check out the rest of the team here. Stacey Shannon – Senior Strategist, SaaS Stacey is …

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More Sophisticated Attribution will aid in Retargeting

There is no doubt the idea of implementing attribution models in marketing is gaining significant steam. The concept of being able to analyze more data to see exactly what channels are influencing sales and appropriately adjust ad spend to maximize ROI are among the many goals that marketers strive for by using attribution. The next …

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Online Marketing in 2015

In some parts of the world it’s already 2015 and North America is just hours from ringing in the New Year. This is always a good time to reflect on the events and changes in of 2014, but it’s also a point to think about what will be big over the next 12 months and …

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The Best of AIM’s Blog in 2014

With 2015 just days away, we thought we’d usher out 2014 with a look back at the top 20 highlights from our blog over the last year. A lot happened in the online marketing space and we have insights, tips, analysis and more. These are not ranked, just in random order. How to Integrate YouTube …

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Canada by the Numbers

When it comes to market research, the Canadian marketplace is often lumped in with North America, but this time there are some specific insights into the vibrant Canadian online space, along with the best and the worst of what happened in th e Great White North. The Huffington Post referred to Canadian Anti-Spam Legislation (CASL) …

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