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In this week’s episode, host Jon Levine chats with All Inclusive Marketing’s Carolyn Kmet. Not only is she AIM’s chief marketing officer but also she is a definite industry veteran, with 14 years experience in the affiliate marketing space. She has previously worked with ShareASale and Groupon, building on and expanding her knowledge of all aspects of the affiliate marketing space. Listen this week as Levine and Kmet discuss what you need to launch an affiliate marketing program today, what are the trials and tribulations facing the field and how is it developing and innovating to help merchants.

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Behavioral Economics And Performance Marketing

Last week, I spoke at AM Days in San Francisco on “Understanding Analytics and Key Metrics to Uncover New Growth Opportunities” along with AIM CEO Sarah Bundy. With only 45 minutes to deliver our presentation, we focused on providing the affiliate managers in attendance insight into what data they currently have available that they can …

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In this weeks episode you will hear Levine and Hahn discuss all things coupon affiliate marketing, as they guide you through the coupon space and why it is important to your company. You will be given an insight into how the coupon space is changing and innovating to help both businesses and consumers have a better coupon experience.

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If you are a business owner or prospective business owner for a company that sells products or services, an important question that you need to ask is when do I start building a sales team to grow my business? Businesses that have deep pockets will go out and hire a sales manager and a sales …

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Affiliate Marketing for Real Estate: How to Be Successful

Affiliate marketing. This “how-to” guide assumes that you already have a real-estate oriented website, with some traffic, and that you want to build on your strengths. Step 1: Identify the Options Available to Monetize Your Traffic What are the current affiliate programs paying for? It is way easier for you to leverage what is already …

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Are you looking to optimize your customer experience by mastering SEO? Do the constant Google search optimization updates make you a little crazy? Here you will find all the know-how from industry experts to ensure you are providing your customers with the best online experience possible.

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Google Shopping Ads and ROI

Not too long ago, a well run Google Shopping campaign (then known as Product Level Ads) usually was the strongest Return on Ad Spend (ROAS) your PPC campaigns would likely see. There’s a lot of direct logic behind that: We were displaying a provocative product image, the current price, and presumably its availability. In other …

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