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Top 10 Takeaways From The Social Media Success Summit 2015

I had the pleasure of attending the Social Media Success Summit this year. There were so many light bulb moments for me; I had to share my top ten takeaways from some of the most influential individuals in the field. It was hard to narrow it down to only 10, I found myself writing down …

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We’re excited that our own CEO Sarah Bundy has been selected to serve on the Performance Marketing Association (PMA) Board of Directors for the 2016-17 term. She will assume this new role in January, 2016. “I am honored and excited to be working alongside some of performance marketing’s leading professionals and influencers. Together, under the …

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Dispelling The Myths Of Affiliate Marketing

The world of affiliate marketing can be to some a bit of a mystery. People making thousands of dollars a month in commissions from simply posting links or banners on their web pages? How is this possible they ask? “I heard google is shutting affiliate marketing down and my uncle Dave lost revenue because of …

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Best Practices for Landing Page Optimization

As an analyst and “data guy”, it is my obligation to start by saying that there is almost no reason to not do some sort of landing page optimization. The potential benefits of tweaking your landing page can be huge over time. Assuming that your traffic is already being sent to a “one-step conversion” landing …

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You’re one of the millions of photographers in North America using a website and social media to display your digital portfolio. Your pictures attract a good amount of traffic but you aren’t yet monetizing to your full potential, because you are afraid of coming off as too “salesy” and distracting your viewers. However, with the …

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Your Mini Social Media Training Guide

If you don’t know where to start with social media marketing here’s your guide to the more advanced basics. Things move at an extremely fast pace in the online social sphere. It’s hard to know where to focus your bandwidth when you have limited resources. You want to make sure you’re not starting things off …

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Are You Making Your Q4 List and Checking It Twice?

We all know that the culmination of the entire year’s shopping season centers around Q4 – the October to December period when consumers are on the hunt for bargains to put under the tree. And Santa isn’t the only one who should be making a list and checking it twice. For those of us in …

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