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Key Takeaways from #ASW18   Last week, All Inclusive Marketing attended Affiliate Summit West, which was held at the exciting Paris Hotel and Convention Center in Las Vegas, Navada.      It was the 12th Affiliate Summit for some of our team members, while others got to attend for the first time. We wanted to share our...

AIM has put together a special collection of some of our Top  Affiliate Programs to help you ring in the new year. Check it out, it's easy to join! Simply Sign up, Promote and start Earning....

As the worlds of digital and omnichannel marketing continue to combine, more shoppers are turning to mobile devices to make their buying decisions (and final purchases). To compete, brands will need to become more savvy than ever to provide the best possible user experience both online, offline and cross device going into 2018.

 

All Inclusive Marketing interviewed our industry partners at Mobify, an industry leading platform for mobile commerce & engagement, to get some answers on how buyers are shopping through mobile, and what brands need to do to prepare for it going into the new year.

 

Q: How have shoppers changed their buying behaviors moving from more traditional brick-and-mortar to digital to omnichannel in the past year?

 

A: Mobile’s been a big deal for a while now, and most of our customers started getting more traffic from mobile visitors in 2016.  What’s changed this year is buying behavior.  We used to say that the mobile experience was for pre-shopping, but that isn’t true anymore.  When the shopping experience is great on the phone, people buy.  And not just millennials and genZ, we see this trend with boomers as well.  

https://youtu.be/IZ6eHOC1Sng   With 2018 just around the corner and the festive season upon us, we would like to take a moment to wish you a Warm and Happy Holiday Season! 2017 has been an exciting year here at AIM, and we would like...