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AIM’s Naughty and Nice List

Santa has a list of who’s been naughty and who’s been nice. AIM has its own list and we are checking it twice. Hopefully, your actions fall into the nice category. If you find your business doing things on the naughty list, now is the time to change. You don’t want to get a lump …

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Travel is Very Social

It’s not surprising that one of the most shared topics on social media is travel. ShareThis, which tracks social media sharing, released new data related to the popularity and impact of social sharing of travel information. The figures are based on analyzing 52 million unique users between June and September of this year — registering …

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As an online marketer you work hard to build your brand online, execute campaigns and work hard to engage with your community – all in your effort to ultimately generate more revenue. But a new report this week shows how much money you may be losing to bots and fraud and it’s in the billions. …

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  The performance marketing space continues evolve at a rapid pace. With all the changes there are some elements of the monetization method that could use some improvement to ensure maximum growth and solidify its position as one of the most effective ways to drive traffic and sales. Here are a few areas of online …

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Make Sure Your Pick the Right Partners, Providers

Recently there have been a few stories that have hit mainstream media outlets claiming to be innovative performance marketing methods or a new twist on an old service in the online marketing space. However, for many it’s often hard to tell if these articles are simply fluff, rewritten press releases, outrageous company claims, something unethical …

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Cyber Monday Sales Up, but Results are Mixed

It’s hard to tell just how successful Cyber Monday was for online retailers since there are conflicting reports coming out. According to IBM’s Digital Analytics Benchmark, U.S. online sales grew just 8 percent on Monday, versus expectations they would grow 13 percent to 15 percent. While Adobe’s 2014 Digital Index Online Shopping data showed online sales …

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Mobile commerce is red hot and this holiday season reports are already showing the impact of mobile on sales. With mobile representing 28 percent of all Web traffic, there is no doubt that mobile will continue to grow and play a key part of the online sales funnel – whether directly or indirectly influencing purchases. …

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