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With the celebration of Thanksgiving and the Holiday Season just around the corner for the United States, it’s a good time for merchants to reflect on how can give thanks to customers in the form of improved customer service. Customer service can make or break an online company – especially since customers are just one …

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Affiliates understand the value of content to help reach, engage and convert visitors into buyers. The benefits of content marketing are well-documented and often well-rewarded by search engines and ultimately consumers. It doesn’t matter what niche or subject matter that the affiliate creates content for, measuring basic rates can help them better understand the effectiveness …

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The benefits of affiliate marketing are undeniable. However, it requires a certain level of commitment and there are some other things about your business to consider before you start a program. What kind of business do you have? Nearly every type of advertiser can benefit from affiliate marketing including those selling computer and electronics, accessories, …

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Recently released research claims that 2015 will be the tipping point for mobile and online travel bookings. According to eMarketer, half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015. Based on eMarketer’s latest forecast of digital …

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When it comes to online shopping during this holiday season, what’s driving your customers? Is it free shipping, great products, social media recommendations from friends? Or maybe it’s just a good old fashioned deal? Several studies released last week confirm that looking for coupons and deals online prior to a holiday purchase is a big …

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Savvy online marketers are always using and testing out new platforms to reach, engage and convert shoppers into customers and new data shows that the battle between social platforms capable of short video – Instagram and Vine – has Instragram on top when it comes to big brands. During the third quarter of 2014, 86 …

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Marketers Pump Up Digital Efforts for Holidays

In effort to make the most of this online holiday shopping season, Small and medium-sized businesses (SMBs) are sprucing up their digital efforts. According to a new study by Volusion, 76.4 percent of US small-business owners were at least somewhat optimistic that they would generate more online sales this season than in the same period …

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