As seen in one of our earlier posts, Keyword Dense Data Feeds for Higher Shopping Engine Rankings, keyword density is important when it comes to Shopping Engine Rankings –creating and tracking keywords through a website like Google AdWords allows you top optimize your content and gain targeted rankings.

Sites like The Fanzoo have understood it correctly. Their ecommerce website sells sports memorabilia, and is categorized and the content written based on their audience’s search parameters.

But while an ecommerce site might drown in SEO content, it is also important that the content is created and marketed in a sellable way. Here are a few tips an ecommerce site might consider:

Tip # 1 Creative product description: Do your descriptions make customers grab their credit cards and fill their shopping baskets, or do they make them gag and head for the nearest exit? Boring, standardized descriptions might work for some products (I really can’t think of any!) but in a highly competitive online sales environment, your descriptions need to stand out from those of your competitors.

Tip # 2 Easy SEO keyword tracking systems: A few years ago, a client requested that I fill out a simple excel sheet with the keywords he had selected for me to use in his blogs. As you can imagine, it was a tedious process and I was often tempted to write the article and leave the keyword insertion for later. However I persisted in filling out the form while writing each post, and after a few months, I began to appreciate how simple, yet effective a solution this was. By keeping track of how many keywords you use, and how often you use them, you are given the chance to tweak, analyze, and refine all your campaigns -from blog posts to twitter updates.

Tip # 3 Treating each product URL as valuable: With an ecommerce site, you are given the opportunity to place plenty of URL’s within a single page. Each URL represents an SEO opportunity, so create them using keywords instead of numbers or ineffective tags.

Tip # 4 Key content visibility: Decide before-hand what the key content you want to showcase is. If you have a variety of categories, select the ones which are ‘hot-sellers’. These are the ones you want to place in as visible a position as possible –consider linking them to your home page or your page that has the highest ranking.

Tip # 5 Reviews and testimonials: An ecommerce site is a great place in which to ask for testimonials and product reviews. Make it easier for customers to rank products, leave comments and add testimonials by including a form that’s easy to complete.

Tip # 6 Inbound and outbound links: As much as possible, include links within product descriptions, especially popular ones. This way, you can create a traffic churn that allows for better rankings. A tip when it comes to links – don’t create links with vague terms like click here or view more. Instead use keywords such as a product description –in the above example of the Fanzoo, it would be a ‘Pele Autographed Jersey’ or a ‘Bob Nystrom Autographed Frame’.

Tip # 7 Image optimization: eCommerce sites tend to contain plenty of pictures and images. It’s a great opportunity to optimize them with keyword descriptions.