August 4, 2011

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Affiliate Marketing Definitions

July 25, 2011 By Sarah V Bundy

We often get asked questions about what affiliate marketing is and how it helps a business. In that discussion we sometimes bring up particular sayings or phrases that are specific to the affiliate marketing industry. Below is a list of common definitions used within affiliate marketing in order to help clarify important phrases commonly used within the industry:

Cost Per Action (CPA)

Also know as Pay Per Action (PPA), Pay Per Sale (PPS) or Pay Per Purchase (PPP). This is the commission which is paid to an affiliate on the amount the customer purchased. [Read more...]

Filed Under: Affiliate Marketing Tagged With: , , , , , , , , , , , , , , , , , , , ,

The 5 Decision Every Customer Makes Before they Buy

June 30, 2011 By Sarah V Bundy Leave a Comment

A few years ago I took a course from a professional sales trainer, Howard Olsen, on how to be an effective sales agent and close bigger deals. I never ended up going into professional sales, however there was one thing I took away from that class that I will never forget, and still applies to online sales completely.

The 5 Decisions Every Customer Makes before they Buy (in this order!) are:

[Read more...]

Filed Under: Business Strategy, Website Usability and Analytics Tagged With: , , , , , , ,

Blog World and New Media Expo 2011 Overview

May 31, 2011 By Sarah V Bundy


We had the pleasure of attending our first Blog World East in New York City last week. There were several hundred attendees and dozens of great speakers. Topics varied from Developing a Digital Crisis Communications Plan to writing Business Plans for Blogger to a variety of different angles on Mobile Marketing and Social Media.

I personally enjoyed the session on SocialCommerce (what is it and how is it different from ecommerce – and is it?) but the one I found most useful was called “Do More with Less – 36 Tools, Tips and Sites for Digital Efficiency” by Jeremy Caplan (@jeremycaplan). Here’s a link to his slides if you’d like to go through the whole presentation.

However, here are the top tools / tips / tricks I took away from this presentation:

Top Tools:

1. Rescue Time - helps you maintain an efficient and productive work day, telling you when to take breaks, how long you’ve been working on something etc.

2. Evernote - capture anything and everything, access [Read more...]

Filed Under: Business Strategy, Industry Events, Social Media Marketing Tagged With: , , , , ,

Welcoming MyDealBag.com to the AIM Family

April 22, 2011 By Sarah V Bundy Leave a Comment

All Inclusive Marketing is pleased to welcome our newest client, MyDealBag.com to the AIM family.

MyDealBag.com (previously known as DealbyDay.com) launched in October 2010 as an aggregator of daily deals from over 200 daily deal sites including Groupon, LivingSocial and DealFind.

MyDealBag.com allows users to move through the daily deal purchase flow easier and faster saving time and money. Users begin the flow by finding their city and deal of choice. This is made easier by the search, filter and sort features on MDB, allowing users to cut through the deals they are not interested in and focus on only the ones they really want.

[Read more...]

Filed Under: All Inclusive Marketing News Tagged With: , , , , ,

Conversion Conference West 2011 Review

March 28, 2011 By Sarah V Bundy 3 Comments

 

Tim Ash, Founder of Site Tuners Speaks at the Conversion Conference

This month, All inclusive Marketing attended their first Conversion Conference West, hosted in beautiful San Francisco, California. It was held March 14-15 in conjunction with the Data Driven Business Week and eMetrics conferences, combining incredible speakers and experts in data and web analytics with web savvy and eager attendees, the energy and buzz was infectious. [Read more...]

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How to strategically chose keyword phrases for your business

February 25, 2011 By Sarah V Bundy 1 Comment

I spent some time today going through our internal positioning and business strategy. Ironically, for a Vancouver Internet Marketing company, we don’t rank very highly in the search engines yet. Why? Well, because of the saying “the shoemaker always has the worst shoes”. But, we’re about to fix that.

If you do a search for “keyword tool”, you will find Google’s free keyword tool with Google adwords. What this does is allow you to search various keyword phrases related to your business in order to get an understanding of the search volume, monthly searches and competition for a particular keyword.

Google keyword Tool

Google's Free Keyword Tool Screenshot

When searching for keywords, be sure [Read more...]

Filed Under: Business Strategy, Search Engine Optimization Tagged With: , , , ,

Google Analytics – Understanding your Dashboard

February 18, 2011 By Sarah V Bundy 1 Comment

The world of analytics can be a very overwhelming and daunting place with information over load. You can spend hours upon hours looking at your google analytics trying to determine what all the information means and how it can be useful to you. My goal over the next couple of months is to help you strip down your analytics and pull away the information you need in order to make better informed decisions to reach your goals. But, before we get into all the fancy talk about funnels, trinity metrics, etc, we need to learn how to crawl before we walk, and that all starts by logging into your analytics account and arriving at your dashboard.

Google Web Analytics Dashboard

[Read more...]

Filed Under: Website Usability and Analytics Tagged With: , , , ,

ShareaSale Think Tank ’10 a Great Success!

October 22, 2010 By Sarah V Bundy 2 Comments

This week, AIM attended the annual Shareasale Think Tank, an exclusive “invitation only” event with the most elite affiliates, OPMs and merchants in the business. We were fortunate enough to get our third invitation this year and had the most fantastic time!

This year’s ThinkTank was held at the beautiful Ritz Carlton Half Moon Bay in California. Many attendees played a round of golf or hit the spa on the first day and just had some good old fun as the rest of the guests arrived.

Ritz Carlton, Half Moon Bay [Read more...]

Filed Under: Affiliate Marketing, All Inclusive Marketing News, Industry Events Tagged With: , , , , , , , ,

AIM to Attend ShareaSale Think Tank 2010!

October 15, 2010 By Sarah V Bundy 1 Comment

Ritz Carlton Pelican Hill

AIM Group will be attending this year’s Shareasale Think Tank in Half Moon Bay, California. We are thrilled to be included in this exclusive and invitation only event, making it our third invitation in the last three years. We were lucky enough to attend the event in 2008 and meet up with renowned affiliate marketers from all over the continent.

Shareasale Think Tank (#thinktank10) is a great event of some of the best minds in the industry that come together to discuss programs, help each other improve their marketing knowledge and connections, and network with potential partners. Brian Littleton, president of ShareaSale goes above and beyond each year ensuring his guest are treated like royalty. [Read more...]

Filed Under: Affiliate Marketing, All Inclusive Marketing News, Industry Events Tagged With: , , ,

Win Two free Gold Pass tickets to AFFILIATE SUMMIT WEST 2011

September 30, 2010 By Sarah V Bundy Leave a Comment

All Inclusive Marketing has TWO free Gold Pass tickets to give away to AFFILIATE SUMMIT WEST 2011 this upcoming quarter on behalf of our clients Eyeglasses123 and Zipit USA.

Starting October 1st (tomorrow), the affiliate who earns the “most improved affiliate” award in each of these two programs will receive one free Gold Pass to Affiliate Summit West, 2011!

In order to win, simply sign up for either of these programs (or both) and become the affiliate with the most improved sales growth by number of orders (compared to the previous quarter, measured as a percentage) and you will receive your free pass!

[Read more...]

Filed Under: Affiliate Marketing, Industry Events Tagged With: , , ,
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