July 25, 2011

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Affiliate Marketing Definitions

July 25, 2011 By Sarah V Bundy

We often get asked questions about what affiliate marketing is and how it helps a business. In that discussion we sometimes bring up particular sayings or phrases that are specific to the affiliate marketing industry. Below is a list of common definitions used within affiliate marketing in order to help clarify important phrases commonly used within the industry:

Cost Per Action (CPA)

Also know as Pay Per Action (PPA), Pay Per Sale (PPS) or Pay Per Purchase (PPP). This is the commission which is paid to an affiliate on the amount the customer purchased. [Read more...]

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How to Negotiate Prime Real Estate on Super Affiliate Sites for FREE

July 5, 2011 By Jaxon Lam

What is a Super Affiliate?

Super Affiliates are generally defined as the highest earning affiliates in the industry.  Within most affiliate programs, the Super Affiliates will generate 90% or more of the overall program sales, so building those relationships and negotiating link placement on their sites is imperative to your program’s success.

Most Super Affiliates are diligent with researching and selecting a potential affiliate program, but if you don’t have any in your program, you’ll need to start searching and recruiting right away! Building lasting relationships with Super Affiliates should be a primary objective for every affiliate manager, because without those relationships the program will not reach its full potential and ultimately remain flat. Once a relationship has been established, you can start getting better placement for your program links on those affiliate sites.

[Read more...]

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Shareasale ThinkTank Remix

June 4, 2011 By Jaxon Lam

Last week, I had the pleasure of going to visit Chicago to attend the Shareasale ThinkTank Remix Conference. It was my first conference for the ecommerce industry and if this is how most conferences are, I can expect a lot of good things at future conferences. The team at Shareasale really did a great job of organizing the event and making sure that all attendees would have a fun time while we networked with our peers.

Here’s a recap of how it all went down: [Read more...]

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Vancouver Affiliate Summit Meetup in Review

May 18, 2011 By Jaxon Lam
Vancouver Affiliate Summit Meetup

The first ever Vancouver Affiliate Summit Meetup took place May 17th, 2011 at Subeez Cafe in downtown Vancouver and had a good turnout of 12 people. It was a casual environment and was a great opportunity to network with some of Vancouver’s seasoned affiliate marketing professionals. The overall vibe and feedback was one of excitement with everyone wondering when the next one will be held and wanting to tell more people to come. [Read more...]

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Vancouver Affiliate Summit Meetup! – May 17, 2011

May 10, 2011 By Jaxon Lam Leave a Comment

Come join us on May 17, 2011 for the inaugural Vancouver Affiliate Summit Meetup! The Affiliate Summit meetups were created as a local extension of the conferences that take place twice a year. This Affiliate Summit Meetup was organized to bring affiliate marketers from Vancouver together to network and learn on a regular basis instead of having to attend out of city conferences.

Whether you’re new to affiliate marketing or a seasoned affiliate, this Affiliate Summit Meetup will have something for everyone. Mark 7PM May 17th down in your calendars and come take part in the growing affiliate community right here in Vancouver! [Read more...]

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Affiliate Marketing, Terrorism & How to protect yourself against “ParasiteWare”.

May 4, 2011 By Jaxon Lam Leave a Comment

With the demise of a certain terrorist earlier this week, global terrorism took a hit and the most elusive man in the world was removed from the FBI Most Wanted List. What does terrorism have to do with affiliate marketing, you might ask?  Well, let’s say that if Affiliate Programs are independent countries and affiliates are citizens of those countries, then “parasite marketing” would be the terrorism within the programs!

A simple definition of “parasite marketing” or “ParasiteWare” can be defined as, an application that causes the overwriting of another affiliate’s commission tracking cookie, essentially “stealing” other affiliate’s sales/commission.  The most common example of “parasite marketing” [Read more...]

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Affiliate Summit Meetup Community coming to a city near you!

April 4, 2011 By Jaxon Lam Leave a Comment

Networking is an integral part of an affiliate’s livelihood and Affiliate Summit Conferences are awesome events where you can meet and learn from industry leaders. These events are only held twice a year in New York and Las Vegas, but that is all about to change with the introduction of the Affiliate Summit Meetup community!

Affiliate Summit was founded by Shawn Collins and Missy ward in 2003 to provide an educational networking environment for all those involved in the Affiliate Marketing Industry such as agencies, affiliates, merchants, networks, and vendors. To help with the lack of networking opportunities between events, Affiliate Summit has introduced a new Meetup Community to allow affiliate marketers to organize networking events within their own local cities. This is a great opportunity for new and experienced affiliate marketers to get together and make connections without having to travel or wait for the next Affiliate Summit event. There are currently 416 affiliate marketers registered to Meetup communities in 57 cities and that includes yours truly (Me :) ) and All Inclusive Marketing) CEO, Sarah Bundy, in the Vancouver, BC Affiliate Summit Meetup community.

To stay up to speed with Affiliate Summit events and Meetups in your area, you can visit the Affiliate Summit Meetup website or search #MeetmeAffSum on Twitter. Thank you Affiliate Summit for coming up with such a wicked idea for the rest of us to connect and learn.

Follow me on twitter: @AIMAffiliates, @ninjaonthegrind

Add me on Facebook: AIM Jaxon

Email me: Jaxon@allinclusivemarketing.com

Skype me: AIMJaxon
Skype Me™!

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Why & How to Start an Affiliate Program

March 4, 2011 By Jaxon Lam Leave a Comment

Having an affiliate program is an essential marketing strategy that many large and small e-commerce businesses are utilizing in the realm of online marketing. Not all e-commerce businesses like the idea of paying affiliates commission (sharing revenue) for sales that they might already make, but the benefits of having an affiliate program are far too great to be ignored.  In this industry, money is the name of the game and we are all here to play.

What is an Affiliate program? [Read more...]

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What it takes to be a good Affiliate Manager

February 4, 2011 By Jaxon Lam Leave a Comment

I have been mulling over what I should write in my initial post and which direction I wanted to go in for the last hour. After careful thought and a couple cups of coffee, I thought that it would be a good idea to share a couple of my personal views on what I think it takes to be a good affiliate manager. [Read more...]

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Affiliate Summit West 2011

January 5, 2011 By Cristina Pagnucco Leave a Comment

All Inclusive Marketing will be attending the Affiliate Summit West 2011 in Las Vegas, Nevada next week.

We are excited to return to this amazing summit and chat with other business owners!

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About the summit:

“Affiliate Summit West, the premier affiliate marketing conference, is taking place January 9-11, 2011 at Wynn Las Vegas.

 

 

 

This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

The keynote speaker for Monday, January 10 will be Drew Eric Whitman, internationally renowned advertising trainer who specializes in teaching the psychology behind the response, and the keynote for Tuesday, January 11 will be Brian Solis, Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley.”

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AIM will be at the ASWest 2011 representing two clients: Eyeglasses123 and Laga Handbags.

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Here’s a recap video from 2010:

Hope to see you all there!

The AIM team:)

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