September 30, 2011

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Vancouver Affiliate Summit v2.0 in Review

September 9, 2011 By Jaxon Lam

All Inclusive marketing, Longevity Graphics, HootsuiteThis past Thursday, September 8th, 2001, the 2nd Edition of the Vancouver Affiliate Summit Meetup took place at the Charlatan Restaurant in Vancouver, BC. We had a good turnout and almost doubled in size since our inaugural meetup back in May 2011. It was an awesome evening, albeit a bit warm, full with great presentations from Mark Holder, Lindsay Viscount and Sarah V Bundy. It was definitely good times, good info, good food and great people! Thank you to all of those who attended and to The Charlatan Restaurant for having us.

Here’s a quick recap of the evening:

The night kicked off with a brief networking session for all attendees to get some drinks, food and to meet each other and for others to catch up with some old friends in the industry. After the networking session, we dove right into the presentations with Mark Holder of Hootsuite (Director of Developer & Affiliate Relations) starting it off.

Mark’s presentation was very informative, as he discussed the Hootsuite dashboard and the multiple functions that it provides its users. Along with explaining the different streams and list that can be added to your Hootsuite dashboard, Mark also introduced us the Hootsuite Affiliate Program and the different levels of Hootsuite (Basic/Free, Pro, Enterprise).

Next up was Lindsay Viscount, owner and Creative Director for Longevity Graphics in Vancouver. Lindsay is a seasoned veteran in the Pay Per Click arena and her presentation on “PPC: How it can work for you”, was a definite indicator of that. Lindsay did an awesome job of explaining the different strategies and uses of PPC to monetize your website and really target traffic to the proper pages. In addition, she also went into analytics and how to measure the success of the campaigns that you have running.

To close out the presentations, Sarah V Bundy, CEO and owner of All Inclusive Marketing, went over her 5 Steps to Writing an Effective Internet Marketing Plan. From early Situation Analysis to Financial Analysis and everything in between, Sarah discussed the importance of having a plan and how to execute it successfully. Here are the steps and some points from Sarah’s presentation.

  1. Situation Analysis; Market Analysis, Identification of Target Groups
  2. Competitive Analysis; SWOT, Suggested Value Propositions
  3. Positioning and Main Messaging; Brand Messaging, Main Messaging
  4. Online Marketing Channel Strategy; Market Channel Analysis and Selection, Competitive Analysis
  5. Financial Analysis; Sales Projections, Budgets

All in all, the presentations went really well and I think that everyone left with something that they could take home. Special thanks to Mark, Lindsay and Sarah for volunteering to do the presentations; you guys are gems!

To close out the night, most attendees decided to stay a while longer and continued to network and got to know each other a bit better. As for myself, I was able to get some good feedback from some attendees and get an idea of what they want out of these events and the direction that we want to go in. This won’t the last time that we all get together and I’m already planning the layout of the next event, so stay tuned and if you have any feedback or suggestions, please feel free to leave a comment below or contact us directly.

Thanks again to everyone that came out to show their support and contribute to the affiliate community in Vancouver. See you all soon!

Follow me on Twitter! – @NinjaOnTheGrind

Filed Under: Affiliate Marketing, All Inclusive Marketing News, Industry Events, Pay Per Click / Adwords Tagged With: , , , , , , , , , , , ,

Online Marketing and Affiliate Summit Meetup v2.0

August 4, 2011 By Jaxon Lam

All Inclusive MarketingOn September 8th, 2011 the second instalment of the Vancouver Online Marketing & Affiliate Summit Meetup will be taking place at the Charlatan Restaurant in Vancouver!

The Affiliate Summit meetups were created as a local extension of the conferences that take place twice a year. This Affiliate Summit Meetup was organized to bring online & affiliate marketers from Vancouver together to network and learn on a regular basis instead of having to attend out of city conferences.

The first meetup meetup was a huge success and in anticipation of a larger turnout, we’ve put together a lineup of speakers that you won’t want to miss. The evening will be jammed pack of great presentations and will be lots of fun, so be sure not to miss out. Space is limited, so please rsvp here to reserve your spot!

Speakers:

Mark Holder@TheeHolder
Director of Developer & Affiliate Relations for HootSuite
Topic: Utilizing HootSuite & the HootSuite Affiliate Program

Lindsay Viscount @LindsayViscount
PPC Specialist, Owner & Creative Director for Longevity Graphics
Topic: PPC, Paid Advertising & how it can work for you

Sarah Bundy @SVBundy
Founder & CEO of All Inclusive Marketing
Topic: Creating Successful Integrated Marketing Plans

Venue: The Charlatan Restaurant

Address: 1447 Commercial Drive, Vancouver B.C.
Date: Thursday September 8, 2011 @ 6:30 PM PST

Hosts: Jaxon Lam @ninjaonthegrind and Sarah Bundy @svbundy of All Inclusive Marketing

Meetup Program:

Arrival Time/Networking: 6:30 – 7:00 PM
Introductions & Speaker Presentations: 7:00 – 8:00 PM
Q&A for Speakers: 8:00 – 8:30PM
Networking: 8:30 PM – As long as people stay

Filed Under: Affiliate Marketing, All Inclusive Marketing News, Business Strategy, Industry Events, Pay Per Click / Adwords, Social Media Marketing Tagged With: , , , , , , ,

Tips To Save You Money with Pay Per click

June 24, 2011 By Lindsay Viscount

Setting up a Pay Per Click campaign can be quite overwhelming and costly if you don’t know what you are doing as one of my friends found out for themselves recently.  After I had found out that she had set up her campaign on her own and wasted a lot of money within the first day, I decided to offer her my help.  Here are some of the tips I gave her.

1. Hire a professional.

It may seem like you are saving yourself some money by doing it yourself, but as my friend found out, she had spent more money in the first day than it would have cost to have a professional to set the campaign up for her properly.

2. Try not to use broad terms.

When choosing keywords to target, try to be specific to your product.  For example:

motorcycle repairs vancouver instead of motorcycles

The more specific you are to the service you provide, the more likely you are going to attract serious leads to your website.  Having more targeted keywords will also help to keep your cost per click down.

3. Set up geotargeting. [Read more...]

Filed Under: Pay Per Click / Adwords Tagged With: , , , ,

How to Write a Successful Pay-Per-Click ad.

April 29, 2011 By Usha Sliva Leave a Comment

One of the biggest reasons most Pay Per Click (PPC) ads fail is due to the writing, which needs to be targeted to a specific group. Unfortunately, in a lot of instances, you see very general ads that could appeal to anyone, or conversely, no-one.

While today, most writers do understand the concept of SEO and apply it to PPC ads, there are other issues that also need to be addressed. For example, if you are selling educational toys directed to a certain age, then the ad you create needs to be explicit about the kind of toys (educational) and the age they are intended for (5-11 years). [Read more...]

Filed Under: Pay Per Click / Adwords Tagged With: , , , ,

Top 5 Tips for Improving Your Pay-Per-Click (PPC) Campaign

April 20, 2011 By Lindsay Viscount Leave a Comment

Often when doing an audit of a pay-per-click campaign I find common mistakes that cost business owners money effecting their ROI. I have complied a list of tips that when implemented will help to drive more relevant traffic to your website and help to increase your conversion rate resulting in a more profitable return on ad spend.

1. Separate Your Search And Content Network Ads Into Different Campaigns

Content Network ads are displayed on websites that are related to your keywords where as Search ads are displayed within Google and Google Search Partners.

Since the audience for each is quite different, they will respond differently to your ads.  By separating each into their own campaign, you will be able to create targeted ads that can be modified to better serve the audience being targeted.

Also, by separating the two into separate campaigns, you will benefit from learning what your audience is responding better to and which campaign is converting at a higher rate. [Read more...]

Filed Under: Pay Per Click / Adwords Tagged With: , , , ,

SEM vs SEO

March 23, 2011 By Lindsay Viscount Leave a Comment

Nowadays most companies realize the importance of online marketing, particularly through the search engines. I think that most people would agree that customer’s most likely end up on your website via a search engine rather than typing your url directly into the address bar. That being said, I am sure that we can all agree about the importance of having a strong brand presence within the search engines to ensure that you reach your target audience. How you achieve that presence is debatable. Today I will outline some key benefits for both search engine marketing (SEM) and search engine optimization (SEO).

SEM can easily be defined as paid advertising such as pay-per-click advertising, sponsored links and purchased ads via platforms including Google, Yahoo, Bing and many more. SEO is the process of improving the visibility of your website through natural or un-paid (organic) search results.

SEM Pros

Filed Under: Pay Per Click / Adwords, Search Engine Optimization Tagged With: , , ,

How Keyword Development Can Benefit Your SEM Efforts

February 23, 2011 By Lindsay Viscount Leave a Comment

When developing a search engine marketing (SEM) strategy a good majority of time and effort should really be spent on keyword development. Often this part of the campaign doesn’t receive the amount of attention it should and it can be a costly mistake. Many factors should be taken into consideration when developing your keyword strategy. Outlined below are some important factors that will help you to lower cost per click (CPC), increase quality score, decrease bounce rate and ultimately increase your conversion rate and return on ad spend (ROAS).

1. Know your audience and the way that they search for your product

This is so important. If you aren’t already, become an expert on your industry, the terminology that is used in reference to your product or service and then test your research. Just because you call yourself a Podiatrist or Chiropodist doesn’t mean that your audience does or searches uses these terms. A good way to start your researchto is to look at what your competition is doing and the keywords that they use for marketing purposes. Don’t base all of your decisions on what your competition does as they may be way off base as well. This is just a tool that can help you get started. [Read more...]

Filed Under: Pay Per Click / Adwords, Website Usability and Analytics Tagged With: , , , ,

42 Tips for Selling More Online – Seminar Take Aways

January 14, 2010 By Sarah V Bundy Leave a Comment

Last night I attended the International Internet Marketer’s Association presentation by Jason Billingsley of Elastic Path on the 42 Tips for Selling More Online.

All his recommendations came from testing with EP’s top clients. Without listing all 42 tips, there were several that were either good reminders or I didn’t know about. Here are my top 15 take aways:

SEO Recommendations:

1) The shorter the URL the better

2) Products and main keywords should be closest to the left of a URL

3) Avoid or modify manufacturer’s descriptions – everyone else is using them [Read more...]

Filed Under: Business Strategy, Industry Events, Pay Per Click / Adwords, Search Engine Optimization, Website Usability and Analytics

The Importance of Increasing Marketing Efforts During a Recession

June 19, 2009 By Sarah V Bundy Leave a Comment

Great article by the SEO and Link Building team at MatrixMT in San Diego:

In a recession, marketing tends to be the first victim of budget cuts when, in reality, it is the most important tool a business has during this difficult time. With the current economic downturn experts are predicting a recession. This leaves many businesses wondering where they can cut costs. Studies and experience prove marketing should be last on the list.

In 1979, Meldrum & Fewsmith conducted a series of studies analyzing the way companies marketed themselves during the two year recession from 1974 to 1975. The studies concluded that “companies which did not cut advertising expenditures during the recession years (1974-1975) experienced higher sales and net income during those two years and the two years following than companies which cut ad budgets in either or both recession years” (emphasis added). In addition, Senior Vice President of Meldrum & Fewsmith said, [Read more...]

Filed Under: Business Strategy, Pay Per Click / Adwords, Search Engine Optimization, Shopping Engine Optimization, Social Media Marketing, Web Copywriting, Website Usability and Analytics

Welcome to the AIM Group!

June 16, 2009 By Sarah V Bundy 1 Comment
All Inclusive Marketing Inc.

All Inclusive Marketing Inc.

Hello and Welcome to our blog!

We are thrilled to have you and invite you to take a look around, comment, ask questions or contact us for anything you might need. The AIM Group stands for All Inclusive Marketing, and we are a full service online marketing and fulfillment company.

Here’s a little information about who we are to give you a better understanding of what we do:

The AIM Group was started in 2009 by a team of highly experienced Internet marketing experts. The founding team realized a need for dedicated, high value online marketing services that are specialized and at fair value pricing. Most importantly, we noticed a void in ALL INCLUSIVE online marketing solutions that could be planned and effectively executed all under one roof. That’s what our team brings to the table every day for our clients.

The AIM Group is comprised of experienced and innovative strategists who specialize in different essential online marketing tactics. Our team is built on the foundation of being able to produce results and bringing our clients a positive ROI without them feeling confusion or finding gaps in their online marketing plans.

Our goal is to deliver the highest possible value to our clients and partners while delivering solid results in all areas of expertise and lowering unnecessary costs. Our team has a reputation for delivering value, dedicated service and high performance.

We hope you will continue to read our blog. Each memeber of our specialized team will post on their areas of expertise to help bring you best practices and some tips so you can manage and plan your campaigns even better!

And don’t forget, there’s no harm in asking. If online marketing is not your forte, that’s ok because that’s what we do. You’re free to call or email us anytime you like (info@allinclusivemarketing.com).

Happy Reading!

Sarah V Bundy, Founder, CEO

The AIM Group – All Inclusive Marketing Inc.

Filed Under: Affiliate Marketing, All Inclusive Marketing News, Industry Events, Pay Per Click / Adwords, Search Engine Optimization, Social Media Marketing, Website Usability and Analytics