July 28, 2011

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SEM vs SEO

March 23, 2011 By Lindsay Viscount Leave a Comment

Nowadays most companies realize the importance of online marketing, particularly through the search engines. I think that most people would agree that customer’s most likely end up on your website via a search engine rather than typing your url directly into the address bar. That being said, I am sure that we can all agree about the importance of having a strong brand presence within the search engines to ensure that you reach your target audience. How you achieve that presence is debatable. Today I will outline some key benefits for both search engine marketing (SEM) and search engine optimization (SEO).

SEM can easily be defined as paid advertising such as pay-per-click advertising, sponsored links and purchased ads via platforms including Google, Yahoo, Bing and many more. SEO is the process of improving the visibility of your website through natural or un-paid (organic) search results.

SEM Pros

Filed Under: Pay Per Click / Adwords, Search Engine Optimization Tagged With: , , ,

How to strategically chose keyword phrases for your business

February 25, 2011 By Sarah V Bundy 1 Comment

I spent some time today going through our internal positioning and business strategy. Ironically, for a Vancouver Internet Marketing company, we don’t rank very highly in the search engines yet. Why? Well, because of the saying “the shoemaker always has the worst shoes”. But, we’re about to fix that.

If you do a search for “keyword tool”, you will find Google’s free keyword tool with Google adwords. What this does is allow you to search various keyword phrases related to your business in order to get an understanding of the search volume, monthly searches and competition for a particular keyword.

Google keyword Tool

Google's Free Keyword Tool Screenshot

When searching for keywords, be sure [Read more...]

Filed Under: Business Strategy, Search Engine Optimization Tagged With: , , , ,

5 Caveats When Choosing an SEO

February 10, 2011 By Jared Mumford Leave a Comment

Jared Mumford, Lead SEO

Like Jaxon and his first post, I too had a hard time finding the perfect topic for my inaugural write-up on what will soon be the hottest marketing blog this side of the Port Mann. I too drank many cups of coffee and sifted through my mental archives.  I thought of all the interesting facets and trends in SEO that I could write about. Link bait. Anchor variation concepts. Interlinking strategies. Taxonomies. I thought about all the questions people ask me about SEO like “should I use an ampersand instead of the word ‘and’ for my titles?” or “does the meta keyword tag actually do anything?”

But in the end I decided to leave these topics for later, and start with what’s really important – what to look out for when shopping for an SEO. Here’s the first 5 that come to mind: [Read more...]

Filed Under: Search Engine Optimization Tagged With: , ,

Google Instant & What It Means for You

September 11, 2010 By Sarah V Bundy Leave a Comment

With the launch of Google Instant, people will now be able to get faster, more accurate and more personalized results with their Google searches – giving Google a distinct advantage in light of the Bing/Yahoo partnership. This new technology produces a dropdown list of educated guesses at what you may be searching based on the letters or words you’ve entered in the search box, as well as past search and browsing history. Google even boasts that the new Instant technology, if used worldwide, can save up to 11 hours/second on search time, although this will only mean 2-5 seconds per user search.

Google Instant Screenshot
[Read more...]

Filed Under: Search Engine Optimization Tagged With: , ,

42 Tips for Selling More Online – Seminar Take Aways

January 14, 2010 By Sarah V Bundy Leave a Comment

Last night I attended the International Internet Marketer’s Association presentation by Jason Billingsley of Elastic Path on the 42 Tips for Selling More Online.

All his recommendations came from testing with EP’s top clients. Without listing all 42 tips, there were several that were either good reminders or I didn’t know about. Here are my top 15 take aways:

SEO Recommendations:

1) The shorter the URL the better

2) Products and main keywords should be closest to the left of a URL

3) Avoid or modify manufacturer’s descriptions – everyone else is using them [Read more...]

Filed Under: Business Strategy, Industry Events, Pay Per Click / Adwords, Search Engine Optimization, Website Usability and Analytics

The Importance of Increasing Marketing Efforts During a Recession

June 19, 2009 By Sarah V Bundy Leave a Comment

Great article by the SEO and Link Building team at MatrixMT in San Diego:

In a recession, marketing tends to be the first victim of budget cuts when, in reality, it is the most important tool a business has during this difficult time. With the current economic downturn experts are predicting a recession. This leaves many businesses wondering where they can cut costs. Studies and experience prove marketing should be last on the list.

In 1979, Meldrum & Fewsmith conducted a series of studies analyzing the way companies marketed themselves during the two year recession from 1974 to 1975. The studies concluded that “companies which did not cut advertising expenditures during the recession years (1974-1975) experienced higher sales and net income during those two years and the two years following than companies which cut ad budgets in either or both recession years” (emphasis added). In addition, Senior Vice President of Meldrum & Fewsmith said, [Read more...]

Filed Under: Business Strategy, Email Marketing, Pay Per Click / Adwords, Search Engine Optimization, Shopping Channel Management, Social Media Marketing, Web Copywriting, Website Usability and Analytics

Welcome to the AIM Group!

June 16, 2009 By Sarah V Bundy 1 Comment
All Inclusive Marketing Inc.

All Inclusive Marketing Inc.

Hello and Welcome to our blog!

We are thrilled to have you and invite you to take a look around, comment, ask questions or contact us for anything you might need. The AIM Group stands for All Inclusive Marketing, and we are a full service online marketing and fulfillment company.

Here’s a little information about who we are to give you a better understanding of what we do:

The AIM Group was started in 2009 by a team of highly experienced Internet marketing experts. The founding team realized a need for dedicated, high value online marketing services that are specialized and at fair value pricing. Most importantly, we noticed a void in ALL INCLUSIVE online marketing solutions that could be planned and effectively executed all under one roof. That’s what our team brings to the table every day for our clients.

The AIM Group is comprised of experienced and innovative strategists who specialize in different essential online marketing tactics. Our team is built on the foundation of being able to produce results and bringing our clients a positive ROI without them feeling confusion or finding gaps in their online marketing plans.

Our goal is to deliver the highest possible value to our clients and partners while delivering solid results in all areas of expertise and lowering unnecessary costs. Our team has a reputation for delivering value, dedicated service and high performance.

We hope you will continue to read our blog. Each memeber of our specialized team will post on their areas of expertise to help bring you best practices and some tips so you can manage and plan your campaigns even better!

And don’t forget, there’s no harm in asking. If online marketing is not your forte, that’s ok because that’s what we do. You’re free to call or email us anytime you like (info@allinclusivemarketing.com).

Happy Reading!

Sarah V Bundy, Founder, CEO

The AIM Group – All Inclusive Marketing Inc.

Filed Under: Affiliate Marketing, All Inclusive Marketing News, Email Marketing, Industry Events, Pay Per Click / Adwords, Search Engine Optimization, Social Media Marketing, Website Usability and Analytics