In my last post I gave a brief overview of how to use the Google analytics dashboard. Today, I would like to continue moving down the left navigation bar and provide you with a brief explanation on the “Visitors” area inside your analytics and focus on the “Visitors Overview” page.

To view the visitors who are coming to your site, simply click on the “Visitors” tab in the left navigation bar. You’ll notice that the left navigation bar will drop down and give you more sub-headings to select and in turn some of those sub-headings will provide you with even further sub-headings. As I mentioned in my last post, you can spend hours looking around your analytics, but my goals is to save you that time and provide you with an insight into understanding your analytics before you dig deep into the information and come up with nothing.

After arriving at your “Visitors Overview” page, you’ll notice the page layout is similar to your dashboard. In the top left corner is the option to export, email or add to your dashboard the current page information. In the middle of the page is a graph which can be graphed daily, weekly, monthly or user defined by adjusting the date range on the right hand side of the page above the graph. You can also change the information you want graphed by clicking on the drop down arrow in the top left corner of the graph and selecting the following options: Visitors, Visits, Pageviews, Pages/Visits, Avg. Time on Site, Bounce Rate and % of New Visitors. [Read more...]