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21 Oct Best Practices for Landing Page Optimization

Best Practices for Landing Page OptimizationAs an analyst and “data guy”, it is my obligation to start by saying that there is almost no reason to not do some sort of landing page optimization. The potential benefits of tweaking your landing page can be huge over time. Assuming that your traffic is already being sent to a “one-step conversion” landing page, you are responsible for taking full advantage of the traffic being sent there by your affiliates. You want to remove any barriers to conversion, and testing your landing page is one of the simplest ways to try to move the needle for your affiliate program.
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19 Aug Three Things to Look At In Google Shopping Today

Google ShoppingGoogle Shopping is designed to put your catalog in front of potential buyers when they are ready to make a purchase. At the same time, with the web now being an omni-present part of our daily lives, not all searches are created equal. So if you’re spending any considerable portion of your advertising budget on Google Shopping, here’s 3 things that you need to be watching very closely, and looking at today.
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