All Inclusive Marketing's Performance Marketing Blog
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10 Jul Avoiding Major No-No’s on your Website!

Stop Guessing and Do it Right! We get a lot of inquiries from new start up companies and companies who have a strongly established offline brand but are looking to move to the online space to generate traffic, brand awareness and sales. We have found that there are many misconceptions about what works when designing and effectively promoting a website. I'd like to share with you the major mistakes we regularly see that should be overcome for any new (or existing) business with a website.
To have the most effective results and to start with your best foot forward, here are the common mistakes to avoid:
Website Design Mistakes:
  • Poor loading page times
  • Poor navigation
  • Poor or inconsistent layout
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22 Jun 85Broads in Vancouver!

There have been dozens of times over the last few weeks Linked In as a social networking tool has helped me out. Today is no exception. A chapter member of 85Broads saw one of my posts on linked in about wanting to meet and network with other entrepreneurs and emailed me not only with a great response, but also a great idea.

I have been wanting to become more involved in professional organizations or associations in Vancouver for a while now, volunteering as a director of a board or part of a committee, however today I came across the opportunity I've been waiting for. 85Broads, founded in 1993 by Janet Hanson, in order to bring top level female executives for networking, professional and personal development together, has yet to launch a Vancouver Chapter. After a phone call and a handful of emails back and forth, it looks like I now have the opportunity to spearhead the Vancouver Chapter of this worldwide organization myself.

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19 Jun The Importance of Increasing Marketing Efforts During a Recession

Great article by the SEO and Link Building team at MatrixMT in San Diego: In a recession, marketing tends to be the first victim of budget cuts when, in reality, it is the most important tool a business has during this difficult time. With the current economic downturn experts are predicting a recession. This leaves many businesses wondering where they can cut costs. Studies and experience prove marketing should be last on the list. In 1979, Meldrum & Fewsmith conducted a series of studies analyzing the way companies marketed themselves during the two year recession from 1974 to 1975. The studies concluded that "companies which did not cut advertising expenditures during the recession years (1974-1975) experienced higher sales and net income during those two years and the two years following than companies which cut ad budgets in either or both recession years" (emphasis added). In addition, Senior Vice President of Meldrum & Fewsmith said,
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18 Jun AIM Attends the 2009 BC Technology Impact Awards

Last night was the Vancouver based 2009 Technology Impact Awards for BC, recognizing exceptional contributions to British Columbia's technology industries by both specially recognized businesses and individuals in this province. I went as a guest of Steven Thompson, of and met with an incredible man, Brent Holliday of Capital West ( who showed me the ropes and introduced me to some great people in BC's Technology Industry, such as Robert Lewis, President and Editor of, Patrick Payne, CEO of, Darlene Gering, CEO of the Burnaby Board of Trade, Peter Neiforth, CEO of Vitrium Systems and Lauren Kulokas, Founder and VP Operations of Energy Aware who actually won an award for Most Promising Start Up of the Year.
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16 Jun Welcome to the AIM Group!

[caption id="attachment_20" align="alignleft" width="142" caption="All Inclusive Marketing Inc."][/caption] Hello and Welcome to our blog! We are thrilled to have you and invite you to take a look around, comment, ask questions or contact us for anything you might need. The AIM Group stands for All Inclusive Marketing,...

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