All Inclusive Marketing's Performance Marketing Blog
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Blog

25 May Digital Strategy Insights #012 – How to Prepare Your Company for an Affiliate Marketing Program

performance marketing podcastDo you want to get into the affiliate marketing space? Could you use more information to help you decide if an affiliate marketing program is right for your business? Here is the Digital Strategy Insights Podcast with your host Jon Levine, brought to you by All Inclusive Marketing. This podcast is here for you; with all the helpful tips and tricks you need to help improve your business's growth and marketing strategies online.
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13 May 7 Things You Need To Know About Doing Placements with Super Affiliates

Placements with Super AffiliatesWhat is a Super Affiliate you ask? Super Affiliate is a term this is commonly used to refer to an online partner that works on a performance basis that has the ability to generate high revenues for a merchant or program. There are Super Affiliates across every different affiliate type (from content site or vlog - for my sister, this means a video blogger!- , to coupon and loyalty sites), but they have a few common factors, and the ability to move the needle in many programs. Generally, they have a large audience that is active and engaged, they know what they want, and the best ways to get it to them! They are also typically the most experienced in performance marketing, and are a great avenue to get higher exposure and ultimately sales for your programs.
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07 May 4 Reasons Why You Should Outsource Affiliate Recruitment

Outsource affiliate recruitmentYou're an affiliate program manager. You've got an in-house team but your program doesn't seem to be growing at the rate you would like it to. Your team members feel stretched and aren't able to spend the necessary time to build quality relationships with your current affiliates because they are trying to bring in new opportunities as well. And to top it all off you have senior management breathing down your neck reminding you all too often that the sales targets need to be hit. You need help. You want to grow your program but you don't want to completely hand over the reins to someone else. You're doing a great job- you just need some support! Why not free up your teams' time and outsource recruitment efforts? Here are 4 reasons why you should:
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04 May Digital Strategy Insights #011 – Understanding Data and Metrics for Improved Campaign Performance

performance marketing podcastDo you run PPC campaigns, use performance marketing or search engine marketing in your business to drive online leads and sales? Do you understand how to use this data from these channels to improve the overall success of your efforts? Here is the Digital Strategy Insights Podcast with your host Jon Levine, brought to you by All Inclusive Marketing. This podcast is here for you; with all the helpful tips and tricks you need to help improve your business's growth and marketing strategies.
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29 Apr Rethinking Attribution in a Complex Shopping Environment

attribution for online shopping channelsThe path to purchase is a long journey these days. Consumers are literally inundated by offers, products, and value propositions. We can easily envision scenarios where the most loyal of your customers will visit 3 or more websites before deciding to buy a product you offer. The giants like Amazon are in their field of view daily, using complex and highly effective remarketing tactics to lure them away from your shopping cart and into theirs.
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23 Apr How to Rock Affiliate Marketing on Facebook

affiliate marketing on facebookSay you spend 10 hours a week on your blog or website. You’re in discussion with various brands and labels that reach out to you to promote their products. You’re spending long hours editing your photos and article posts to make sure that your readers are happy. This is your hobby and you’re having fun with it. Say you have about 2,000 unique visitors daily (60k monthly), a rising page rank and with each passing month an improved alexa score. Your social media following is skyrocketing! You are rocking your blog and doing a great job with content. You’re thinking you should probably start monetizing your efforts and get rewarded for all the great content you’re putting out there. Now what? Your social media strengths can help you convert and optimize your efforts across all other channels you’re currently on.
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20 Apr Digital Strategy Insights #010 – 7 Need to Knows in Working with Super Affiliates

performance marketing podcastIs your business ready and waiting to engage with super affiliates, reaping all the benefits? Do you want to promote your business, reach new customers and increase sales through affiliate marketing? Here is the Digital Strategy Insights Podcast with your host Jon Levine, brought to you by All Inclusive Marketing. This podcast is here for you; with all the helpful tips and tricks you need to help improve your businesses growth and marketing strategies.
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13 Apr Digital Strategy Insights #009 – How to Launch an Affiliate Marketing Program Today

performance marketing podcastAre you new to the affiliate marketing space and aren't sure where to start? Do you want to build a strong relationship with affiliates, or simply build on your existing network? Then you’re in the right place to get started. Welcome to the Digital Strategy Insights podcast brought to you by All Inclusive Marketing and hosted by Jon Levine. This podcast is here to give you a head start in the search, digital and affiliate marketing space to boost your brand and grow sales.
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10 Apr Behavioral Economics And Performance Marketing

Behavioral Economics And Performance MarketingLast week, I spoke at AM Days in San Francisco on “Understanding Analytics and Key Metrics to Uncover New Growth Opportunities” along with AIM CEO Sarah Bundy. With only 45 minutes to deliver our presentation, we focused on providing the affiliate managers in attendance insight into what data they currently have available that they can leverage to make the most informed decisions for their programs. We touched on a broad range of topics including the capabilities of some individual networks and examples of the types of strategies to implement to capitalize on these insights. A large part of the presentation was underlined by my background in Finance and Behavioral Economics.
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