August 4, 2011

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Blog World and New Media Expo 2011 Overview

May 31, 2011 By Sarah V Bundy


We had the pleasure of attending our first Blog World East in New York City last week. There were several hundred attendees and dozens of great speakers. Topics varied from Developing a Digital Crisis Communications Plan to writing Business Plans for Blogger to a variety of different angles on Mobile Marketing and Social Media.

I personally enjoyed the session on SocialCommerce (what is it and how is it different from ecommerce – and is it?) but the one I found most useful was called “Do More with Less – 36 Tools, Tips and Sites for Digital Efficiency” by Jeremy Caplan (@jeremycaplan). Here’s a link to his slides if you’d like to go through the whole presentation.

However, here are the top tools / tips / tricks I took away from this presentation:

Top Tools:

1. Rescue Time - helps you maintain an efficient and productive work day, telling you when to take breaks, how long you’ve been working on something etc.

2. Evernote - capture anything and everything, access [Read more...]

Filed Under: Business Strategy, Industry Events, Social Media Marketing Tagged With: , , , , ,

Social Media Plan – Part One –

April 13, 2011 By Cristina Pagnucco Leave a Comment

Where is your Brand’s Voice?

Part of how I map out the start of a Social Media plan is to look at the past of what a company has been up to on the social web.

 

Looking into the following areas:

What social sites are you a part of?

What is the personality of your brand’s voice- do you have a voice?

How often do you communicate information?

What kind of communication are you putting out?

Where does the communication go and from where does it come?

How quickly do you respond to fan posts/questions/feedback?

How have you responded to negative posts?

 

By looking at these areas we can tell where your brand is situated online. Does it need to be re-branded on social media? Businesses that have started in social media, but slacked off after the beginning stage because of time issues, leave fans bored by the lack of conversation. If you are going to start a social media presence, they best thing to do is start it properly and update it regularly.

How to check your social presence: [Read more...]

Filed Under: Social Media Marketing Tagged With: , , , , , , , , , , , , , , , ,

Facebook Pages Changes: How to Utilize

March 8, 2011 By Cristina Pagnucco Leave a Comment

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Facebook made some huge changes to their pages and as a ton of us social media people cringe, the change is good for a few main reasons.

If you haven’t done this already, change over and take the tour. If you are having any troubles or are not sure how to utilize these changes, please read below.


Feel free to comment or ask questions and/or add to my suggestions as we call all learn from each other!

____Ch.Ch..Ch..Changes!_____________

 

 

This is the biggest visual change to your Facebook page. Fans that are used to navigational tabs at the top are now forced to look to the left hand side for information such as ‘Info’, ‘Wall’, ‘Photos’ and any other FBML tabs you’ve added to your page. What this tells me right away, is that your pages photos (not fan photos) should relate to your top information that you want your fans to see. [Read more...]

Filed Under: Social Media Marketing Tagged With: , , , , , , , , , , , ,

Best Superbowl Commercials

February 1, 2011 By Cristina Pagnucco Leave a Comment

Since the Super Bowl XLV is coming up this Sunday, we thought we would share the best commercials from 2010. Which one did you enjoy the most? Vote on our Facebook page now!

Filed Under: Visual Marketing Tagged With: , , , , , , , , , , , ,

How to Make Your Online Customers Happy

January 12, 2011 By Cristina Pagnucco 1 Comment

It’s pretty simple.

When we purchase an item in a clothing store and the salesperson is helpful, you leave with something you wanted- you’re happy. Happy enough to tell friends about this great experience, maybe even before you’ve tried out the product. Crazy right.

So when it comes to online, it’s not really the same process because you have to minus the human experience.

Online business owners can’t shake your hand, smile at you and give you that warm fuzzy satisfied feeling. So how do we create that similar affect through a computer?

Look at it this way: What makes us feel satisfied about a purchase online? (in no particular order)

  • If it comes on time or early
  • It is exactly what we want
  • If it’s not exactly what we want, then it’s easy to return
  • CSR’s are easy to get ahold of, online chat room is 24hrs [Read more...]

Filed Under: Business Strategy Tagged With: , , , , , , , , , , ,

Affiliate Summit West 2011

January 5, 2011 By Cristina Pagnucco Leave a Comment

All Inclusive Marketing will be attending the Affiliate Summit West 2011 in Las Vegas, Nevada next week.

We are excited to return to this amazing summit and chat with other business owners!

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About the summit:

“Affiliate Summit West, the premier affiliate marketing conference, is taking place January 9-11, 2011 at Wynn Las Vegas.

 

 

 

This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

The keynote speaker for Monday, January 10 will be Drew Eric Whitman, internationally renowned advertising trainer who specializes in teaching the psychology behind the response, and the keynote for Tuesday, January 11 will be Brian Solis, Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley.”

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AIM will be at the ASWest 2011 representing two clients: Eyeglasses123 and Laga Handbags.

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Here’s a recap video from 2010:

Hope to see you all there!

The AIM team:)

Filed Under: Affiliate Marketing, Industry Events Tagged With: , , , , , , , , , , , , , , , , , , , , , , ,

The Thank You Economy

December 9, 2010 By Cristina Pagnucco Leave a Comment

In Gary Vaynerchuck’s new book, ‘The Thank You Economy‘, he talks about the subject of caring about your customers. No, we mean, actually giving a you-know-what about who is buying your product or using your services.

It’s a change in  big business customer care verses small business. The way the mom and pop shop connected with their customers, conversing directly to the customer, asking how their kids are and dealing with any issues directly with the customer. No matter how small the business, they connected with the customer on a more emotional level and the customer respected the business and brand for it. Social media gives big businesses or online businesses the chance to connect in a similar way with Facebook, Twitter and location-based media like Foursquare. [Read more...]

Filed Under: Business Strategy Tagged With: , , , , , , , , , , , , , , , , , , ,