July 25, 2011

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Affiliate Marketing Definitions

July 25, 2011 By Sarah V Bundy

We often get asked questions about what affiliate marketing is and how it helps a business. In that discussion we sometimes bring up particular sayings or phrases that are specific to the affiliate marketing industry. Below is a list of common definitions used within affiliate marketing in order to help clarify important phrases commonly used within the industry:

Cost Per Action (CPA)

Also know as Pay Per Action (PPA), Pay Per Sale (PPS) or Pay Per Purchase (PPP). This is the commission which is paid to an affiliate on the amount the customer purchased. [Read more...]

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How to Negotiate Prime Real Estate on Super Affiliate Sites for FREE

July 5, 2011 By Jaxon Lam

What is a Super Affiliate?

Super Affiliates are generally defined as the highest earning affiliates in the industry.  Within most affiliate programs, the Super Affiliates will generate 90% or more of the overall program sales, so building those relationships and negotiating link placement on their sites is imperative to your program’s success.

Most Super Affiliates are diligent with researching and selecting a potential affiliate program, but if you don’t have any in your program, you’ll need to start searching and recruiting right away! Building lasting relationships with Super Affiliates should be a primary objective for every affiliate manager, because without those relationships the program will not reach its full potential and ultimately remain flat. Once a relationship has been established, you can start getting better placement for your program links on those affiliate sites.

[Read more...]

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Shareasale ThinkTank Remix

June 4, 2011 By Jaxon Lam

Last week, I had the pleasure of going to visit Chicago to attend the Shareasale ThinkTank Remix Conference. It was my first conference for the ecommerce industry and if this is how most conferences are, I can expect a lot of good things at future conferences. The team at Shareasale really did a great job of organizing the event and making sure that all attendees would have a fun time while we networked with our peers.

Here’s a recap of how it all went down: [Read more...]

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Vancouver Affiliate Summit Meetup in Review

May 18, 2011 By Jaxon Lam
Vancouver Affiliate Summit Meetup

The first ever Vancouver Affiliate Summit Meetup took place May 17th, 2011 at Subeez Cafe in downtown Vancouver and had a good turnout of 12 people. It was a casual environment and was a great opportunity to network with some of Vancouver’s seasoned affiliate marketing professionals. The overall vibe and feedback was one of excitement with everyone wondering when the next one will be held and wanting to tell more people to come. [Read more...]

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Vancouver Affiliate Summit Meetup! – May 17, 2011

May 10, 2011 By Jaxon Lam Leave a Comment

Come join us on May 17, 2011 for the inaugural Vancouver Affiliate Summit Meetup! The Affiliate Summit meetups were created as a local extension of the conferences that take place twice a year. This Affiliate Summit Meetup was organized to bring affiliate marketers from Vancouver together to network and learn on a regular basis instead of having to attend out of city conferences.

Whether you’re new to affiliate marketing or a seasoned affiliate, this Affiliate Summit Meetup will have something for everyone. Mark 7PM May 17th down in your calendars and come take part in the growing affiliate community right here in Vancouver! [Read more...]

Filed Under: Affiliate Marketing, All Inclusive Marketing News, Industry Events Tagged With: , , , ,

Affiliate Marketing, Terrorism & How to protect yourself against “ParasiteWare”.

May 4, 2011 By Jaxon Lam Leave a Comment

With the demise of a certain terrorist earlier this week, global terrorism took a hit and the most elusive man in the world was removed from the FBI Most Wanted List. What does terrorism have to do with affiliate marketing, you might ask?  Well, let’s say that if Affiliate Programs are independent countries and affiliates are citizens of those countries, then “parasite marketing” would be the terrorism within the programs!

A simple definition of “parasite marketing” or “ParasiteWare” can be defined as, an application that causes the overwriting of another affiliate’s commission tracking cookie, essentially “stealing” other affiliate’s sales/commission.  The most common example of “parasite marketing” [Read more...]

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Social Media Plan – Part One –

April 13, 2011 By Cristina Pagnucco Leave a Comment

Where is your Brand’s Voice?

Part of how I map out the start of a Social Media plan is to look at the past of what a company has been up to on the social web.

 

Looking into the following areas:

What social sites are you a part of?

What is the personality of your brand’s voice- do you have a voice?

How often do you communicate information?

What kind of communication are you putting out?

Where does the communication go and from where does it come?

How quickly do you respond to fan posts/questions/feedback?

How have you responded to negative posts?

 

By looking at these areas we can tell where your brand is situated online. Does it need to be re-branded on social media? Businesses that have started in social media, but slacked off after the beginning stage because of time issues, leave fans bored by the lack of conversation. If you are going to start a social media presence, they best thing to do is start it properly and update it regularly.

How to check your social presence: [Read more...]

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Affiliate Summit Meetup Community coming to a city near you!

April 4, 2011 By Jaxon Lam Leave a Comment

Networking is an integral part of an affiliate’s livelihood and Affiliate Summit Conferences are awesome events where you can meet and learn from industry leaders. These events are only held twice a year in New York and Las Vegas, but that is all about to change with the introduction of the Affiliate Summit Meetup community!

Affiliate Summit was founded by Shawn Collins and Missy ward in 2003 to provide an educational networking environment for all those involved in the Affiliate Marketing Industry such as agencies, affiliates, merchants, networks, and vendors. To help with the lack of networking opportunities between events, Affiliate Summit has introduced a new Meetup Community to allow affiliate marketers to organize networking events within their own local cities. This is a great opportunity for new and experienced affiliate marketers to get together and make connections without having to travel or wait for the next Affiliate Summit event. There are currently 416 affiliate marketers registered to Meetup communities in 57 cities and that includes yours truly (Me :) ) and All Inclusive Marketing) CEO, Sarah Bundy, in the Vancouver, BC Affiliate Summit Meetup community.

To stay up to speed with Affiliate Summit events and Meetups in your area, you can visit the Affiliate Summit Meetup website or search #MeetmeAffSum on Twitter. Thank you Affiliate Summit for coming up with such a wicked idea for the rest of us to connect and learn.

Follow me on twitter: @AIMAffiliates, @ninjaonthegrind

Add me on Facebook: AIM Jaxon

Email me: Jaxon@allinclusivemarketing.com

Skype me: AIMJaxon
Skype Me™!

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Facebook Pages Changes: How to Utilize

March 8, 2011 By Cristina Pagnucco Leave a Comment

__________________

 

Facebook made some huge changes to their pages and as a ton of us social media people cringe, the change is good for a few main reasons.

If you haven’t done this already, change over and take the tour. If you are having any troubles or are not sure how to utilize these changes, please read below.


Feel free to comment or ask questions and/or add to my suggestions as we call all learn from each other!

____Ch.Ch..Ch..Changes!_____________

 

 

This is the biggest visual change to your Facebook page. Fans that are used to navigational tabs at the top are now forced to look to the left hand side for information such as ‘Info’, ‘Wall’, ‘Photos’ and any other FBML tabs you’ve added to your page. What this tells me right away, is that your pages photos (not fan photos) should relate to your top information that you want your fans to see. [Read more...]

Filed Under: Social Media Marketing Tagged With: , , , , , , , , , , , ,

Why & How to Start an Affiliate Program

March 4, 2011 By Jaxon Lam Leave a Comment

Having an affiliate program is an essential marketing strategy that many large and small e-commerce businesses are utilizing in the realm of online marketing. Not all e-commerce businesses like the idea of paying affiliates commission (sharing revenue) for sales that they might already make, but the benefits of having an affiliate program are far too great to be ignored.  In this industry, money is the name of the game and we are all here to play.

What is an Affiliate program? [Read more...]

Filed Under: Affiliate Marketing, All Inclusive Marketing News Tagged With: , , , , ,
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