Often when doing an audit of a pay-per-click campaign I find common mistakes that cost business owners money effecting their ROI. I have complied a list of tips that when implemented will help to drive more relevant traffic to your website and help to increase your conversion rate resulting in a more profitable return on ad spend.

1. Separate Your Search And Content Network Ads Into Different Campaigns

Content Network ads are displayed on websites that are related to your keywords where as Search ads are displayed within Google and Google Search Partners.

Since the audience for each is quite different, they will respond differently to your ads.  By separating each into their own campaign, you will be able to create targeted ads that can be modified to better serve the audience being targeted.

Also, by separating the two into separate campaigns, you will benefit from learning what your audience is responding better to and which campaign is converting at a higher rate. [Read more...]