August 10, 2011

 

How to Negotiate Prime Real Estate on Super Affiliate Sites for FREE

What is a Super Affiliate?

Super Affiliates are generally defined as the highest earning affiliates in the industry.  Within most affiliate programs, the Super Affiliates will generate 90% or more of the overall program sales, so building those relationships and negotiating link placement on their sites is imperative to your program’s success.

Most Super Affiliates are diligent with researching and selecting a potential affiliate program, but if you don’t have any in your program, you’ll need to start searching and recruiting right away! Building lasting relationships with Super Affiliates should be a primary objective for every affiliate manager, because without those relationships the program will not reach its full potential and ultimately remain flat. Once a relationship has been established, you can start getting better placement for your program links on those affiliate sites.

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How to Make Your Online Customers Happy

It’s pretty simple.

When we purchase an item in a clothing store and the salesperson is helpful, you leave with something you wanted- you’re happy. Happy enough to tell friends about this great experience, maybe even before you’ve tried out the product. Crazy right.

So when it comes to online, it’s not really the same process because you have to minus the human experience.

Online business owners can’t shake your hand, smile at you and give you that warm fuzzy satisfied feeling. So how do we create that similar affect through a computer?

Look at it this way: What makes us feel satisfied about a purchase online? (in no particular order)

  • If it comes on time or early
  • It is exactly what we want
  • If it’s not exactly what we want, then it’s easy to return
  • CSR’s are easy to get ahold of, online chat room is 24hrs [Read more...]

The Thank You Economy

In Gary Vaynerchuck’s new book, ‘The Thank You Economy‘, he talks about the subject of caring about your customers. No, we mean, actually giving a you-know-what about who is buying your product or using your services.

It’s a change in  big business customer care verses small business. The way the mom and pop shop connected with their customers, conversing directly to the customer, asking how their kids are and dealing with any issues directly with the customer. No matter how small the business, they connected with the customer on a more emotional level and the customer respected the business and brand for it. Social media gives big businesses or online businesses the chance to connect in a similar way with Facebook, Twitter and location-based media like Foursquare. [Read more...]