August 10, 2011

 

What shopping channel is best for you? – Part 2

As mentioned in part 1, there are many different kinds of shopping engines and comparison sites that could benefit your e-commerce store. Within those sites though there are a variety of search determinants that affect the positioning of your store as well as specific product types that shopping search engines focus on. I tried to find the categories that shopping comparison sites excel on, and for those that do not have such data available, I analyzed their search sorting results to see what kind of information they showed customers.

The Free Shopping Channels [Read more...]

Keyword Dense Data Feeds for Higher Shopping Engine Rankings

Shopping Channel Management has a lot of topics in order to product the best possible results, however we thought it be best to leave the ones with the most technical jargon for later months. Today I want to talk about an aspect of Data Feed Creation normally overlooked: Keyword Density.

First of all: What is a Data Feed?

When trying to describe my job to people I often come to the quick realization that they have no idea what a data feed is, so I’ll explain it here like I do to people outside the marketing field. A data feed is like a product catalog which holds information on every single product a store has to offer. Here is an example using [Read more...]