August 4, 2011

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Top 50 Shopping Cart Platforms

July 15, 2011 By Iain Bundy

When building an ecommerce store a lot of consideration must be given in which shopping cart platform to use. The platform needs to perform to the expectations of both the buyer and the site administrator. With that being said the merchant needs to feel confident that the shopping platform and ecommerce software they invest in are going to meet both of these expectations for their specific store.

Here’s a list of the top 50 Shopping Cart platforms as ranked by Website Magazine

  1. prostores.com
  2. 1shoppingcart.com
  3. bigcommerce.com
  4. zen-cart.com
  5. romancart.com
  6. shopify.com
  7. oscommerce.com
  8. ultracart.com [Read more...]

Filed Under: Business Strategy, Web Design and Development Tagged With: , , , ,

The 5 Decision Every Customer Makes Before they Buy

June 30, 2011 By Sarah V Bundy Leave a Comment

A few years ago I took a course from a professional sales trainer, Howard Olsen, on how to be an effective sales agent and close bigger deals. I never ended up going into professional sales, however there was one thing I took away from that class that I will never forget, and still applies to online sales completely.

The 5 Decisions Every Customer Makes before they Buy (in this order!) are:

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Filed Under: Business Strategy, Website Usability and Analytics Tagged With: , , , , , , ,

Multivariate testing for Product Pages

April 28, 2010 By Sarah V Bundy Leave a Comment

E-commerce websites can benefit from Multivariate (also known as A/B Split) Testing. This is essentially testing different versions of a webpage to see which performs better. There are tools like Google Website Optimizer and Google Analytics, which can help you with these tests.

[Read more...]

Filed Under: Website Usability and Analytics Tagged With: , , , , , , , ,