August 4, 2011

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Social Media Plan – Part One –

April 13, 2011 By Cristina Pagnucco Leave a Comment

Where is your Brand’s Voice?

Part of how I map out the start of a Social Media plan is to look at the past of what a company has been up to on the social web.

 

Looking into the following areas:

What social sites are you a part of?

What is the personality of your brand’s voice- do you have a voice?

How often do you communicate information?

What kind of communication are you putting out?

Where does the communication go and from where does it come?

How quickly do you respond to fan posts/questions/feedback?

How have you responded to negative posts?

 

By looking at these areas we can tell where your brand is situated online. Does it need to be re-branded on social media? Businesses that have started in social media, but slacked off after the beginning stage because of time issues, leave fans bored by the lack of conversation. If you are going to start a social media presence, they best thing to do is start it properly and update it regularly.

How to check your social presence: [Read more...]

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What it takes to be a good Affiliate Manager

February 4, 2011 By Jaxon Lam Leave a Comment

I have been mulling over what I should write in my initial post and which direction I wanted to go in for the last hour. After careful thought and a couple cups of coffee, I thought that it would be a good idea to share a couple of my personal views on what I think it takes to be a good affiliate manager. [Read more...]

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How to Make Your Online Customers Happy

January 12, 2011 By Cristina Pagnucco 1 Comment

It’s pretty simple.

When we purchase an item in a clothing store and the salesperson is helpful, you leave with something you wanted- you’re happy. Happy enough to tell friends about this great experience, maybe even before you’ve tried out the product. Crazy right.

So when it comes to online, it’s not really the same process because you have to minus the human experience.

Online business owners can’t shake your hand, smile at you and give you that warm fuzzy satisfied feeling. So how do we create that similar affect through a computer?

Look at it this way: What makes us feel satisfied about a purchase online? (in no particular order)

  • If it comes on time or early
  • It is exactly what we want
  • If it’s not exactly what we want, then it’s easy to return
  • CSR’s are easy to get ahold of, online chat room is 24hrs [Read more...]

Filed Under: Business Strategy Tagged With: , , , , , , , , , , ,

How to Have a Relationship with Your Consumer

December 15, 2010 By Cristina Pagnucco Leave a Comment

When it comes to online marketing there are specific ways to show the client the ROI, Return on Investment. How many clicks throughs, visits to the site, purchases and SEO are all a part of this analysis. But how do you really know your consumer is spreading the word? Are you going to call up every single person that has purchased your product and ask them for a review? Yes, an interrogation process would definitely be affective.

To help a business grow, there has to be a purpose to the product, coming from the CEO to the salespeople and finally to you, the consumer. Being an entrepreneur is not enough if you don’t believe in the purpose of your product. We have all seen it a million times when shopping in a store where the salespeople aren’t helpful or engaging. When we work for a company whose owner exudes the money hungry obsession that clouds his purpose. [Read more...]

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Top 5 Simple Email Marketing Tips

March 23, 2010 By Sarah V Bundy 1 Comment

There are so many factors to consider when planning your email marketing campaign. Here are 5 of our top, easy-to-do tips for your next campaign:

1. Personalize: use email marketing software where you can automatically insert the recipient’s name into the email. It makes your readers feel like you are addressing them personally!

2. K.I.S.S.: Keep it simple and short. We’re all busy people so stick to a few key ideas and clearly organize them in the email. Provide links back to your website for readers to “learn more” if they want.

3. Opting In/Out: Make sure you have a clear opt-in and opt-out link in all your email marketing. Give the user the choice whether to continue receiving emails from you.

4. Schedule them: Stick to a regular schedule for your newsletters. Don’t send too many as you may be viewed as a spammer. Set clear expectations so your readers know what day to expect your email.

5. HTML & Plain Text: Many people don’t download images in emails automatically. Use email marketing software that creates both an HTML and plain text versions of your email so everyone is happy!

The general rule of thumb is to make your customers happy by giving them choices: subscribe or unsubscribe, view HTML or Plain Text, click through to learn more. Let them know you care about their business by personalizing your email marketing as much as possible.

What other simple email marketing strategies have worked for your business?

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