With the launch of Google Instant, people will now be able to get faster, more accurate and more personalized results with their Google searches – giving Google a distinct advantage in light of the Bing/Yahoo partnership. This new technology produces a dropdown list of educated guesses at what you may be searching based on the letters or words you’ve entered in the search box, as well as past search and browsing history. Google even boasts that the new Instant technology, if used worldwide, can save up to 11 hours/second on search time, although this will only mean 2-5 seconds per user search.
