August 4, 2011

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SEM vs SEO

March 23, 2011 By Lindsay Viscount Leave a Comment

Nowadays most companies realize the importance of online marketing, particularly through the search engines. I think that most people would agree that customer’s most likely end up on your website via a search engine rather than typing your url directly into the address bar. That being said, I am sure that we can all agree about the importance of having a strong brand presence within the search engines to ensure that you reach your target audience. How you achieve that presence is debatable. Today I will outline some key benefits for both search engine marketing (SEM) and search engine optimization (SEO).

SEM can easily be defined as paid advertising such as pay-per-click advertising, sponsored links and purchased ads via platforms including Google, Yahoo, Bing and many more. SEO is the process of improving the visibility of your website through natural or un-paid (organic) search results.

SEM Pros

Filed Under: Pay Per Click / Adwords, Search Engine Optimization Tagged With: , , ,

5 Caveats When Choosing an SEO

February 10, 2011 By Jared Mumford Leave a Comment

Jared Mumford, Lead SEO

Like Jaxon and his first post, I too had a hard time finding the perfect topic for my inaugural write-up on what will soon be the hottest marketing blog this side of the Port Mann. I too drank many cups of coffee and sifted through my mental archives.  I thought of all the interesting facets and trends in SEO that I could write about. Link bait. Anchor variation concepts. Interlinking strategies. Taxonomies. I thought about all the questions people ask me about SEO like “should I use an ampersand instead of the word ‘and’ for my titles?” or “does the meta keyword tag actually do anything?”

But in the end I decided to leave these topics for later, and start with what’s really important – what to look out for when shopping for an SEO. Here’s the first 5 that come to mind: [Read more...]

Filed Under: Search Engine Optimization Tagged With: , ,

Google Instant & What It Means for You

September 11, 2010 By Sarah V Bundy Leave a Comment

With the launch of Google Instant, people will now be able to get faster, more accurate and more personalized results with their Google searches – giving Google a distinct advantage in light of the Bing/Yahoo partnership. This new technology produces a dropdown list of educated guesses at what you may be searching based on the letters or words you’ve entered in the search box, as well as past search and browsing history. Google even boasts that the new Instant technology, if used worldwide, can save up to 11 hours/second on search time, although this will only mean 2-5 seconds per user search.

Google Instant Screenshot
[Read more...]

Filed Under: Search Engine Optimization Tagged With: , ,