Where is your Brand’s Voice?
Part of how I map out the start of a Social Media plan is to look at the past of what a company has been up to on the social web.
Looking into the following areas:
What social sites are you a part of?
What is the personality of your brand’s voice- do you have a voice?
How often do you communicate information?
What kind of communication are you putting out?
Where does the communication go and from where does it come?
How quickly do you respond to fan posts/questions/feedback?
How have you responded to negative posts?
By looking at these areas we can tell where your brand is situated online. Does it need to be re-branded on social media? Businesses that have started in social media, but slacked off after the beginning stage because of time issues, leave fans bored by the lack of conversation. If you are going to start a social media presence, they best thing to do is start it properly and update it regularly.
How to check your social presence: [Read more...]
