August 4, 2011

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How to Make Your Online Customers Happy

January 12, 2011 By Cristina Pagnucco 1 Comment

It’s pretty simple.

When we purchase an item in a clothing store and the salesperson is helpful, you leave with something you wanted- you’re happy. Happy enough to tell friends about this great experience, maybe even before you’ve tried out the product. Crazy right.

So when it comes to online, it’s not really the same process because you have to minus the human experience.

Online business owners can’t shake your hand, smile at you and give you that warm fuzzy satisfied feeling. So how do we create that similar affect through a computer?

Look at it this way: What makes us feel satisfied about a purchase online? (in no particular order)

  • If it comes on time or early
  • It is exactly what we want
  • If it’s not exactly what we want, then it’s easy to return
  • CSR’s are easy to get ahold of, online chat room is 24hrs [Read more...]

Filed Under: Business Strategy Tagged With: , , , , , , , , , , ,

Happy New Year from All Inclusive Marketing!!

December 31, 2010 By Cristina Pagnucco Leave a Comment

Happy New Year everyone! Looking forward to 2011 and all the amazing people and projects that we will get to work on!

Next year, we are looking to continue developing and learning new skills and applying new tactics to online marketing. Things change so quickly and we like to brag that we keep up with the trends. Areas such as social media, which are constantly changing and evolving, give us new outlooks on how to approach the online consumer. It’s all about the relationship and how you decide to converse with them!

So here’s to learning more and helping grow your business!

From all of us at All Inclusive Marketing :)

Filed Under: All Inclusive Marketing News Tagged With: , , , , , , , , , ,

Top 10 Landing Page Best Practice Usability Tools

February 24, 2010 By Sarah V Bundy Leave a Comment

We’re currently at the Online Marketing Summit 2010 which is being held in San Diego learning about all kinds of new best practices in the online marketing world.

Today we listened to sessions on Website Conversion and Usability Best Practices, Email Marketing Best Practices, Twitter and Tweeting Best Practices, International SEO and so on.

However the best take away of the day was on Landing Page Optimization Best Practices where Tim Ash listed his top 10 tools for understanding your website usability and landing page effectiveness. Here’s his list of top ten tools that anyone can use, and many are free:

1. CrazyEgg – www.crazyegg.com

This site’s services start at $9/mo. It lets you visualize your visitors and see where people click on your landing pages.

2. Click Tale – www.clicktale.com

Lets you watch your browser behavior to help you boost your conversions. The most basic plans range from $0-$99 / mo. [Read more...]

Filed Under: Industry Events, Website Usability and Analytics Tagged With: , , , , , , , , , , , , ,

Avoiding Major No-No’s on your Website!

July 10, 2009 By Sarah V Bundy Leave a Comment

Stop Guessing and Do it Right!

We get a lot of inquiries from new start up companies and companies who have a strongly established offline brand but are looking to move to the online space to generate traffic, brand awareness and sales.

We have found that there are many misconceptions about what works when designing and effectively promoting a website. I’d like to share with you the major mistakes we regularly see that should be overcome for any new (or existing) business with a website.

To have the most effective results and to start with your best foot forward, here are the common mistakes to avoid:

Website Design Mistakes:

  • Poor loading page times
  • Poor navigation
  • Poor or inconsistent layout [Read more...]

Filed Under: Business Strategy, Website Usability and Analytics Tagged With: , ,