When it comes to online marketing there are specific ways to show the client the ROI, Return on Investment. How many clicks throughs, visits to the site, purchases and SEO are all a part of this analysis. But how do you really know your consumer is spreading the word? Are you going to call up every single person that has purchased your product and ask them for a review? Yes, an interrogation process would definitely be affective.
To help a business grow, there has to be a purpose to the product, coming from the CEO to the salespeople and finally to you, the consumer. Being an entrepreneur is not enough if you don’t believe in the purpose of your product. We have all seen it a million times when shopping in a store where the salespeople aren’t helpful or engaging. When we work for a company whose owner exudes the money hungry obsession that clouds his purpose. [Read more...]
