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Here are some of my key takeaways and insights from How Influence Can Drive Results at Brainstation in Vancouver: THE BRANDS – KEY TAKEAWAYS Tech companies Assembly and Social Nature presented two influencer marketing tools to an audience of agencies, brands, and influencers. Each presentation showcasing insightful influencer marketing stats, concerns, product info, and case studies. The audience was engaged throughout and asked some very informed questions. Assembly is an influencer marketing tracking platform that enables marketers to build out...

As the digital age brings businesses and consumers closer together, many small to mid-sized companies have been left with the question of what to do about their international audience.  Many never started with the intention of selling globally but soon realize that a growing portion of their online visitors, and possibly their paying customer base, come from outside of their geographic location.   Whether it’s a software company or an online clothing retailer, the challenge is often...

This month I was honored with the #55 spot on Canada’s Top 100 Female Entrepreneurs list by Canadian Business, Profit and Chatelaine Magazines. (Before I continue, my sincerest thanks to each of you for this incredible honor!) As I sit and reflect upon my time as an entrepreneur, I feel overwhelmingly grateful and moved by the opportunities that life has presented me. Since starting my business in 2009, I have been recognized as a Top 40 Digital Marketing...