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[caption id="attachment_5734" align="alignright" width="300"] Photo Credit: @AWConferences[/caption] This week, two very different worlds of performance marketing combined for the first time when we attended and spoke at Affiliate World Asia in Bangkok, Thailand.   It was our first time attending Affiliate World Asia, and we were welcomed to a crowd of over 2500 attendees, many of whom were super affiliates, media buyers and drop shippers from various places around the world.   The floor was filled with traffic buyers and sellers,...

Last month, CJ Affiliate by Conversant (formerly known as Commission Junction) held their annual CJU (Commission Junction University) event in Santa Barbara, California.   The best performers in the network from a publisher, merchant and agency partner perspective attended, with the intention of gaining insights into the advancements of Conversants’ technologies, publisher relationships and to collaborate on mutual opportunities. [caption id="attachment_5114" align="alignright" width="300"] The AIM team with our client, Extended Stay America.[/caption]   This year’s CJU was no disappointment, and attendees...

This week, Sarah Bundy, our founder and CEO was recognized in Business in Vancouver’s 2017 Forty Under 40. This award showcases the continued business excellence, innovation and thought leadership of 40 outstanding young entrepreneurs, executives and professionals and we couldn’t be prouder.   We would like to thank Business in Vancouver for this honorary recognition and a big AIM-congratulations to Sarah and the 39 individuals on their incredible achievement.   Since she founded the company in 2009, Sarah has been...

Overview of Types of Attribution for Affiliate At AIM there’s always a lot of discussion around attribution.  With a diverse team, a range of different marketing backgrounds, and a wide array of current clients across various industries, there’s a vast amount of experience and perspectives that serve to drive ideation and recommendations to best optimize the performance marketing efforts of our clients.   Additionally, we implement and execute these theoretical concepts for our clients, sifting through the complexity...

Here are some of my key takeaways and insights from How Influence Can Drive Results at Brainstation in Vancouver: THE BRANDS – KEY TAKEAWAYS Tech companies Assembly and Social Nature presented two influencer marketing tools to an audience of agencies, brands, and influencers. Each presentation showcasing insightful influencer marketing stats, concerns, product info, and case studies. The audience was engaged throughout and asked some very informed questions. Assembly is an influencer marketing tracking platform that enables marketers to build out...

As the digital age brings businesses and consumers closer together, many small to mid-sized companies have been left with the question of what to do about their international audience.  Many never started with the intention of selling globally but soon realize that a growing portion of their online visitors, and possibly their paying customer base, come from outside of their geographic location.   Whether it’s a software company or an online clothing retailer, the challenge is often...

This month I was honored with the #55 spot on Canada’s Top 100 Female Entrepreneurs list by Canadian Business, Profit and Chatelaine Magazines. (Before I continue, my sincerest thanks to each of you for this incredible honor!) As I sit and reflect upon my time as an entrepreneur, I feel overwhelmingly grateful and moved by the opportunities that life has presented me. Since starting my business in 2009, I have been recognized as a Top 40 Digital Marketing...