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[caption id="attachment_5734" align="alignright" width="300"] Photo Credit: @AWConferences[/caption] This week, two very different worlds of performance marketing combined for the first time when we attended and spoke at Affiliate World Asia in Bangkok, Thailand.   It was our first time attending Affiliate World Asia, and we were welcomed to a crowd of over 2500 attendees, many of whom were super affiliates, media buyers and drop shippers from various places around the world.   The floor was filled with traffic buyers and sellers,...

5 Tips to Check Off for Black Friday and Cyber Monday Prep Do you have your game face on for Black Friday and Cyber Monday? The biggest shopping days are almost here, so it’s time to get all your ducks in a row before it’s too late! With all the Q4 media kits, back and forth with top partners and ramped up recruiting, the time around this year just flies by. To make sure you get the most...

The affiliate industry continues to become more data driven year after year. This fact results in managers being tasked with not only qualitative, but quantitative analysis of their programs to maximize gains in an efficient manner. Below is a list of tools that can be used for a holistic, data centric approach to your affiliate program. Network Reporting Affiliate network reports are the backbone of your affiliate data analysis and networks are providing more data than ever. Therefore,...

Last month, CJ Affiliate by Conversant (formerly known as Commission Junction) held their annual CJU (Commission Junction University) event in Santa Barbara, California.   The best performers in the network from a publisher, merchant and agency partner perspective attended, with the intention of gaining insights into the advancements of Conversants’ technologies, publisher relationships and to collaborate on mutual opportunities. [caption id="attachment_5114" align="alignright" width="300"] The AIM team with our client, Extended Stay America.[/caption]   This year’s CJU was no disappointment, and attendees...

Influencers are at the top of every marketing strategy nowadays and with good reason. This new form of marketing has been proven to be very effective in the era of Social Media. Just think about how much you spend searching different social platforms. ‘Oohing’ and ‘ahhing’ over someone’s newest outfit or electronic. I’m guilty of it for sure! According to Deloitte, “Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than...

Has your company launched a conversion optimization program yet? If not, you might feel like you’re missing the boat, as you’ve heard more and more about the impact that optimization can have on your growth rates. You’ve likely seen case studies outlining double-digit conversion rate gains, tens of thousands to millions of dollars in incremental revenue, and winning A/B test treatments for websites in every industry. Perhaps you’ve been wondering: How can we generate those kinds of wins...

Now is the time to jump on your Black Friday preparation It is not even September and I already spotted some Halloween costumes out at Costco last weekend.   Before you know it, Pumpkin Spice latte’s will be here and my internal battle not to order one until October 1st will begin.   While my daughter’ are pouring over the latest back-to-school fashions, I am already requesting Q4 media kits from some of our biggest partners.  Yesterday I provided one...

Overview of Types of Attribution for Affiliate At AIM there’s always a lot of discussion around attribution.  With a diverse team, a range of different marketing backgrounds, and a wide array of current clients across various industries, there’s a vast amount of experience and perspectives that serve to drive ideation and recommendations to best optimize the performance marketing efforts of our clients.   Additionally, we implement and execute these theoretical concepts for our clients, sifting through the complexity...

Here are some of my key takeaways and insights from How Influence Can Drive Results at Brainstation in Vancouver: THE BRANDS – KEY TAKEAWAYS Tech companies Assembly and Social Nature presented two influencer marketing tools to an audience of agencies, brands, and influencers. Each presentation showcasing insightful influencer marketing stats, concerns, product info, and case studies. The audience was engaged throughout and asked some very informed questions. Assembly is an influencer marketing tracking platform that enables marketers to build out...