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Influencers are at the top of every marketing strategy nowadays and with good reason. This new form of marketing has been proven to be very effective in the era of Social Media. Just think about how much you spend searching different social platforms. ‘Oohing’ and ‘ahhing’ over someone’s newest outfit or electronic. I’m guilty of it for sure! According to Deloitte, “Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than...

Has your company launched a conversion optimization program yet? If not, you might feel like you’re missing the boat, as you’ve heard more and more about the impact that optimization can have on your growth rates. You’ve likely seen case studies outlining double-digit conversion rate gains, tens of thousands to millions of dollars in incremental revenue, and winning A/B test treatments for websites in every industry. Perhaps you’ve been wondering: How can we generate those kinds of wins...

Now is the time to jump on your Black Friday preparation It is not even September and I already spotted some Halloween costumes out at Costco last weekend.   Before you know it, Pumpkin Spice latte’s will be here and my internal battle not to order one until October 1st will begin.   While my daughter’ are pouring over the latest back-to-school fashions, I am already requesting Q4 media kits from some of our biggest partners.  Yesterday I provided one...

Overview of Types of Attribution for Affiliate At AIM there’s always a lot of discussion around attribution.  With a diverse team, a range of different marketing backgrounds, and a wide array of current clients across various industries, there’s a vast amount of experience and perspectives that serve to drive ideation and recommendations to best optimize the performance marketing efforts of our clients.   Additionally, we implement and execute these theoretical concepts for our clients, sifting through the complexity...

As the digital age brings businesses and consumers closer together, many small to mid-sized companies have been left with the question of what to do about their international audience.  Many never started with the intention of selling globally but soon realize that a growing portion of their online visitors, and possibly their paying customer base, come from outside of their geographic location.   Whether it’s a software company or an online clothing retailer, the challenge is often...

I had the pleasure of attending the Social Media Success Summit this year. There were so many light bulb moments for me; I had to share my top ten takeaways from some of the most influential individuals in the field. It was hard to narrow it down to only 10, I found myself writing down new ideas and strategies every minute of every session. If you’ve already got a good grasp of social media marketing I...