Conversion, Analytics and eMetrics Optimization Conference Review
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Conversion Conference West 2011 Review

28 Mar Conversion Conference West 2011 Review


Tim Ash, Founder of Site Tuners Speaks at the Conversion Conference

This month, All inclusive Marketing attended their first Conversion Conference West, hosted in beautiful San Francisco, California. It was held March 14-15 in conjunction with the Data Driven Business Week and eMetrics conferences, combining incredible speakers and experts in data and web analytics with web savvy and eager attendees, the energy and buzz was infectious.

With over 20 speaker sessions and classes to attend, all focused on how to track and improve your on site conversions, this conference is now an essential “must attend” in one of the most overlooked and important aspects of Internet marketing.

If you are a site owner, whether for an ecommerce or corporate business, make the trip out to the next show. You will learn everything from how to properly A/B test pages of your site to how to properly read your analytics reporting for further conversion optimization. In a world where a .5% difference in conversions can mean incremental sales of several millions of dollars or more, the small cost of attending this show is a no brainer.

We were able to attend the following sessions in our two days at the show, not to mention all the great people we met including some of the heads of Adobe, CIBC, and more.

  • SEO vs CRO – Tactics for Optimizing Both Search & Conversion
  • Split and Multivariate Testing
  • Mobile & Real Time Optimization
  • Adaptive Content & Behavioral Targeting
  • Ecommerce Usability: Overcoming Barriers to Conversion (Keynote)
  • Conversion Ecommerce Best Practices
  • User Experience & Design for Conversion
  • Video, Animation & Rich Media Panel Discussion
  • Lead Generation: Getting the form Fill

Each of these sessions was an hour long with coffee, lunch and networking events in between. Each evening and morning offered great opportunity to meet new people in the industry and check out the exhibition hall, which featured over 50 analytics, metric and conversion vendors, including Google.

We will absolutely be attending this event again next year. Best of all, it’s an international event, so if you don’t want to come to a show in the states, you can always hit up the London or other European shows.


Sarah Bundy

Sarah is the founder & CEO of All Inclusive Marketing. Regognized as one of Canada's Top 100 Female Entrepreneurs, Sarah is also listed as a Top 40 Digital Marketing Strategist by the Online Marketing Institute, an expert in affiliate marketing by the New York Times, and has led her team to win Company of the Year in British Columbia. Her vision is to set the new standard of what is considered exceptional in the digital and performance (affiliate) marketing space. She does this by DIGGing every day: to DELIGHT, to INNOVATE, to GROW and to GIVE BACK.