Google Analytics | Understanding your Visitors Tab
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Google Analytics | Understanding the Visitors Tab

02 Mar Google Analytics | Understanding the Visitors Tab

In my last post I gave a brief overview of how to use the Google analytics dashboard. Today, I would like to continue moving down the left navigation bar and provide you with a brief explanation on the “Visitors” area inside your analytics and focus on the “Visitors Overview” page.

To view the visitors who are coming to your site, simply click on the “Visitors” tab in the left navigation bar. You’ll notice that the left navigation bar will drop down and give you more sub-headings to select and in turn some of those sub-headings will provide you with even further sub-headings. As I mentioned in my last post, you can spend hours looking around your analytics, but my goals is to save you that time and provide you with an insight into understanding your analytics before you dig deep into the information and come up with nothing.

After arriving at your “Visitors Overview” page, you’ll notice the page layout is similar to your dashboard. In the top left corner is the option to export, email or add to your dashboard the current page information. In the middle of the page is a graph which can be graphed daily, weekly, monthly or user defined by adjusting the date range on the right hand side of the page above the graph. You can also change the information you want graphed by clicking on the drop down arrow in the top left corner of the graph and selecting the following options: Visitors, Visits, Pageviews, Pages/Visits, Avg. Time on Site, Bounce Rate and % of New Visitors.

Below the graph is the same list as mentioned above with their respective totals over the period your measuring, except “Visitors” have be replaced with “Absolute Unique Visitors”. By clicking on each of these individual links you be directed to their particular page, which in turn is one of the sub-heading I mentioned in the previous paragraph. For example, by clicking on the pageviews link you will be directed to the pageviews page with the sub-heading highlighted in the left side navigation bar. This is applicable for all the links on the visitors overview page and is another way to find the information you want.

Below the graph on the right hand side is the “Visitors Segmentation” area, where you can filter your visitors and browser profile even further, by clicking on the applicable links. For example, if you want to see what portion of your visitors are English speaking, simply click on the “language’ link and you’ll be directed to a new page which segments your visitors by their language and will be able to determine how many visitors are English speaking.


The last link worth mentioning on the overview page is the “Map Overlay” link. This can be found under the visitors segmentation area and will lead you to a map of the world page. The map is broken down by countries and is colour coded based on the number of visitors and can be referenced by the colour key in the bottom left corner of the map. The precise number of visitors per country can be found by either moving your cursor over the map or by referencing the table below the graph.

Just navigating and understanding visitors overview page is the first step, in the upcoming weeks we’ll be diving deeper into each of the sub-headings and start pulling out the important information you need to reach your marketing goals.


Iain Bundy

Iain is the co-founder and CFO of All Inclusive Marketing (AIM). As one of the driving forces of exceptional digital and performance marketing business, Iain sets the standard of excellence in finance and operations. Iain has been instrumental in helping AIM win multiple awards, including Best Company of the Year through Small Business BC. He was also a driving force in creating the fastest growing private practice in Investor's Group 80 year history.