The AIM Group Online Marketing Mix Planning

Your online marketing strategy is the first place you should start in executing your plan and for achieving your goals. If you don’t know what your goals are, how do you know what needs to be done to achieve them?

Have you considered what steps you need to take to execute your plan? Have you considered and researched your target market, your competition, the costs associated with effectively launching and managing each strategy? Do you know how long to run campaigns for or when to start? Have you decided on your positioning strategy, your brand strategy or your communications strategy?

If you answered “no” to any of these questions you might need help designing an effective online marketing strategy. The AIM Group can help you identify your areas of strength and weakness and best areas of opportunity for increased performance and lowered costs. We can also aid you in implementing a plan of action, calendar for program execution and manage and measure results.

We help you:

• Identify your target marketing and online competition
• Deliver a strategic plan for implementation of strategies
• Help create a budget, calendar and set goals for your website deliverables
• Identify opportunities in your positioning, messaging and brand awareness
• Recommend which tactics to use within your budget to deliver the best results