A/B, Split & Multivariate Testing
Testing your web pages and different elements of your website is one of the most time and cost effective ways to understand what works well (or not) with your target market while they are on your web pages. If done right, you can essentially eliminate the guessing game out of what works and what doesn't when investing money into new website designs and advertising platforms. The ultimate goal of A/B and Multivariate testing is to improve the user experience and ultimately drive sales or completed leads through your website.
- Set up split and multivariate testing software
- Determine what strategies and page lead to higher (or lower) conversion rates
- Take the guessing game out of implementing new designs
- Ensure industry best practices are being followed
- Identify any areas of weakness in the user experience
- Make recommendations on copy, graphics and calls to action to test
- Create designs and mock-ups to test
- Analyze your split test results to determine strengths and weaknesses
- Help you move forward in the right direction with your best (and most effective) foot forward for a better site experience and higher profits
Contact Us now for your Free Quote on our effective, results driven Split and Multivariate Testing services.
Split and Multivariate Testing FAQs
Q. How does A/B testing work and why do I need it as a service?A. With A/B testing, we simultaneously launch several versions of different site designs to your customers in real time. A/B testing allows us to narrow down the least and most effective versions of your web pages for maximum goal conversions by your prospective buyers.
Q. How is A/B different than Multivariate testing?A. Multivariate testing is similar to doing A/B testing, but applying the market testing to several components on the same page simultaneously and in real time. A/B testing (as the name suggests) determines the better of just two versions of complete pages, multivariate testing can compare countless combinations within your website or one particular page.
Q. So what happens with all the data?A. AIM has over 14 years of combined experience in data analysis and multivariate testing which allows us to combine data from various tests, and work with you to find the best combination of website design, ads, banners, and keywords to increase conversion rates.
Need specialized Internet Marketing which deliver solid results? Trust the Best. Contact us now for your FREE Quote
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