Search Engine Marketing, Google Adwords and Pay Per Click (Paid Search Results)
The ability to be found in the search engines is key to your website traffic and ultimately to profitability of your online business. If your site is not showing on the first page of the search results in the search engines, you are probably experiencing low traffic levels and even lower sales. Our search engine marketing and PPC team will instantly get you visibility on the first page of search results bringing instant traffic to your website.
PPC Set Up:
- Analysis of your current campaign structure / organization
- Design of your campaign Settings
- Design of your current ad groups structure
- Keyword research and selection
- Design of match types
- Design of bidding and budgets
- Design of your ad and landing page content
- Design of performance and results / conversions
- Account Settings Setup based on your business objectives
- Creation of ad groups based on your business objectives
- Copywriting of ads for each ad group
- Negative Keyword Development
- Targeted landing pages recommendations
- Ensuring proper tracking and measurement is in place
PPC Ongoing Management
- Bid Management
- Conversion Tracking Analysis
- Ad Content Development / Modification
- New Ad Group Development
- New Keyword Development
- Impression share analysis
- Website optimizer analysis
- Landing page recommendations
- Opportunity exploration
- Monthly Reporting
PPC FAQs
Q. What is it, and how will it bring me more business?A. Simply put, PPC is the fastest way to generate and direct new targeted customers to your website. Every time someone completes a search on major Search Engines, ads related to their keyword search appear on the top and right parts of the results page under "sponsored links". Your company's name, keywords, web address, and description of product or service are displayed. Best of all, you only pay when someone clicks on your ad, regardless of how many times it is shown.
Q. I've seen this offered elsewhere, what makes AIM unique?A. As with every service AIM offers, you get a dedicated expert working with you from the beginning. Our entire team is experienced and specialized in what they do in order to give you the best possible service and results on your marketing strategy. Just because many companies offer the service, doesn't mean they are experienced, specialized or know how to produce a positive ROI from ad spend. We help you tailor a budget that suits your needs, focus only on your target market and highest converting keywords, and offer continuous monitoring of website traffic to ensure ongoing success.
Q. I've tried this myself it doesn't work. I just end up wasting my money. Why would your efforts be any different?A. There are many elements to having a positive ROI in your PPC efforts and without the experience or proper training; you can waste a lot of money. At AIM, our PPC specialists are properly trained and certified by Google and Yahoo to set up your PPC campaigns to get you the positive ROI you want. Our specialist will complete the proper keyword research and analyze each element of your ad, so that it is set up correctly and strategically in order to get the best return possible. We’ll even monitor your bids and your conversions to ensure that you maximize your return on investment. We take the stress of managing a proper PPC campaign off your hands to increase your sales and put money back in your pocket instead.
Q. What makes AIM the experts in PPC?A. With extensive Internet marketing experience, we can narrow down the right key words, provide continuous campaign management and adjust your ads for maximum exposure and ROI to maximize your advertising dollars. We offer professional ad copy writing that results in higher click through rates, leading to higher conversion rates of potential paying customers. We have the advanced ability to analyze and report on your site statistics weekly, monthly, and annually, so you better understand your website and marketing performance. Unlike traditional or organic customer growth which develops over time, paid advertising campaigns can start generating traffic from day one. We work with you to choose the best keywords to put in your ads, and create professional landing pages, to ensure a seamless transition from the point where a potential customer searches for a product or service you offer, to the time where they can place an order on your website.
Need specialized Internet Marketing which deliver solid results? Trust the Best. Contact us now for your FREE Quote
OUR SERVICES:
For Increasing Targeted Traffic:
- Search Engine Optimization
- Pay Per Click Management
- Affiliate Marketing Management
- Shopping Channel Management
- Mobile Marketing
For Increasing Website Performance:
For Increasing Brand Recognition:
For Increasing Overall Results:
