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Abe’s Market Case Study
Health & Beauty
Objective

A leading online health marketplace reached out to AIM through an industry referral from another top agency. They had recently launched an in-house affiliate marketing program and were looking at rapidly scaling a best-in-class performance marketing program.

 

Strategy

By analyzing the data, AIM was able to identify opportunities for KPI optimization with existing high traffic partners. By working closely with these high traffic partners to increase conversions, AOV and frequency of purchase at scale, the program would grow substantially.

 

Outcome

Through the implementation of strategic attribution models, deep linking, conversion optimization and intelligent content targeting with segmented audiences, AIM grew the program’s revenue by 4400% within the first 12 months.

The impressive efforts and results in improving the clients’ performance marketing campaign captured attention, won Abe’s Market Affiliate program three different accolades, and the company has now been acquired by online organic, natural and specialty food product leader, DirectEats.

 

“Working with AIM is a joy. As a partner, they were absolutely indispensable to our company's affiliate growth, which grew exponentially as a direct result of their expertise, innovation and commitment to client service. I couldn't recommend them more highly.” – Folake Dosu, Affiliate Program Manager - Abe's Market