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09 Jun 22 Useful Ecommerce and Mobile Stats for Fashion Retailers

Last month, AIM attended LA Fashion Digital, an ecommerce conference that included: 500 eCommerce professionals from fashion, lifestyle and beauty brands 80 speakers from top retailers and technologists Panels and discussions on mobile, social and influencer marketing, multi-channel marketing attribution, SEO/SEM, customer acquisition and retention, and...

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09 Sep How to Sell on Amazon – FRB or FBM

As Amazon, eBay, Froogle (Google Product Search, also previously known as Google Base) become more important than ever in the ecommerce world, it becomes more essential for companies to learn how to own the marketplaces and compete on a product level in the shopping comparison engines. Shoppers are becoming more internet savvy as well as price conscious, knowing there is almost always a better deal out there if only they take a few extra minutes to look. However with marketplaces and shopping comparison engines easily available, why would a customer do their research manually one site at a time? Marketplaces and CSE (Comparison Shopping Engines) allow customers to have a broad look at several different merchants selling the same product, and compare prices, descriptions, shipping terms, tax rates, seller ratings and pretty much anything else they need to know in order to make a buying decision, all on one results page of a CSE. Many of these CSE and marketplaces use datafeeds to list merchant products, and there are some very definitive do's and don'ts in order to properly optimize and successfully sell in these marketplaces. With Amazon being the largest and most well-known marketplace in the world, let's focus on how to effectively sell on Amazon to start.
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26 Aug How eBay is Shaping the Future of eCommerce 3.0

ebay shapes the future of ecommerce 3.0Amazon has been #1 in eCommerce for years in the Internet Retailer's Top 500, generating over $34 billion in sales in 2010 with an average growth rate of 39.53%. They generate 320 million visits each month with over 70 million of those being unique. Flipping through the Top 500 Guide it's hard to find eBay on the list. However eBay is quickly becoming a world leader in the eCommerce world. In early 2011, Vice President and Head of eBay North America eBay Inc., Christopher Payne, kicked off the Internet Retailer Conference in 2011 with a detailed look at eBay's strategy for taking advantage of new retail trends across mobile, social, local and digital. He provided insights into how eBay views these retail trends and their impact on the future of shopping.
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