The AIM Group Website Usability and A/B Testing

Have you ever asked how user-friendly your website is? Have you ever looked at the behaviour of your visitors to see where they drop out of your site, on which pages they leave and why?

Have you ever conducted a survey or asked your user base for feedback on their experience on your website, what they like and don’t like and what they can suggest for improved ease of use and better performance?

Have you ever considered doing A/B testing (Split Testing) to see which elements of your website perform better than others? Have you changed or tested your calls to action? Do you know WHY people buy or don’t by from your site?

Do you have an effective shopping cart process? Is it easy to read through? Is it easy to find content and important information on your website? Are all your value statements and offerings clear?

These are all questions we ask and help you answer at The AIM Group through split testing and usability best practices so you can better understand the user experience and how to improve it, ultimately leading to more sales, more loyal buyers and higher ROI.

We help you:

• Help set up Google Optimizer for split testing
• Ensure industry best practices are being followed
• Identify any areas of weakness in the user experience
• Make recommendations on copy, graphics and calls to action to test
• Analyze your split test results to determine strengths and weaknesses