Affiliate Marketing: Trust in an Age of Distrust
How affiliate marketers can go beyond disclosure requirements to build trust with their audience through transparency.
Performance Marketing: The World is Changing – Are You Keeping Up?
A new wave of digital marketing trends is entering the global scene and 2020 will be the gateway that connects them to brands who embrace innovation and adapt to it.
Diversifying Your Affiliate Profile for Better Results
Varying the types of affiliates in your program can assist you in achieving a wide range of Key Performance Indicators (KPI) from reaching new audiences and converting new customers, to increasing the average order value, or increasing the frequency a customer shops with your brand.
The Network Dating Game │ Who’s Right for You?
The cornerstone of your affiliate program is the network. It’s what helps track your sales, ensures partners are paid in a timely matter and is more important than you might think. We can help you find the network that’s right for you and your program.
A Diversified Portfolio: Beyond Coupon and Loyalty Sites
You can only go so far with the traditional partners of the affiliate world. Aim for true success with a diversified portfolio and tap into a market that has a wide range of opportunities.
Customer centricity leading to growth and success
Avianca Airlines: A Digital Experience Company Revolutionizing Air Travel
Getting Started with Affiliate Marketing Attribution in 2019
As we get further into 2019, Marketing Executives are trying to better understand their buyers’ journey and which marketing channels are contributing sales. They are trying to determine where and how to spend their marketing dollars in a way that drives the highest possible ROI, the most well defined cross channel transactions, and where their …
Getting Started with Affiliate Marketing Attribution in 2019 Read More »
Building a Global Partner Ecosystem
An exclusive Interview with Jim Nichols, CMO at Partnerize 2018 has been another big year of growth, innovation and evolution, continuously pushing the industry forward. An excellent example of this is the rebranding of one of our performance marketing technology partners. In July last year, Performance Horizon announced a rebrand to Partnerize. During the same …
Pioneer, friend, legend. James Martell, your legacy lives on
In tribute to James Martell and deeply thankful for the privilege to have known him and called him our dear friend.
Reach. Grow. Innovate. CJU Does it Again
This month, we attended CJ Affiliate’s annual CJU conference in the beautiful Santa Barbara, California. CJU is one of the highlights on our calendar and this year’s conference proved once again why we love the event so much.
