Business

landing page tips blog article

Landing Pages: How They Can Help You and Your Partners

While each landing page of a website is important, it’s time to think beyond your standard web pages. Creating extra landing pages that house specific products or information can be extremely beneficial. This can be done by adding a blog to your site or a section that is strictly content driven with lookbooks, style guides, infographics, etc. These extra pages allow you more opportunities to get eyes on your brand and products, leading to more conversions.

Sarah Bundy at AWA

Affiliate World Asia Brings New Perspective to Global Performance Marketing

by Sarah Bundy This week, two very different worlds of performance marketing combined for the first time when we attended and spoke at Affiliate World Asia in Bangkok, Thailand. It was our first time attending Affiliate World Asia, and we were welcomed to a crowd of over 2500 attendees, many of whom were super affiliates, …

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CJU Sets the Stage for International Expansion Opportunities

Last month, CJ Affiliate by Conversant (formerly known as Commission Junction) held their annual CJU (Commission Junction University) event in Santa Barbara, California.   The best performers in the network from a publisher, merchant and agency partner perspective attended, with the intention of gaining insights into the advancements of Conversants’ technologies, publisher relationships and to …

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Sarah Bundy Ranked in Business in Vancouver’s Forty Under 40

This week, Sarah Bundy, our founder and CEO was recognized in Business in Vancouver’s 2017 Forty Under 40. This award showcases the continued business excellence, innovation and thought leadership of 40 outstanding young entrepreneurs, executives and professionals and we couldn’t be prouder.   We would like to thank Business in Vancouver for this honorary recognition …

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Attribution Part 1 – What is it and why is it important?

Overview of Types of Attribution for Affiliate At AIM there’s always a lot of discussion around attribution.  With a diverse team, a range of different marketing backgrounds, and a wide array of current clients across various industries, there’s a vast amount of experience and perspectives that serve to drive ideation and recommendations to best optimize …

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How influence can drive results – 6 key takeaways

Here are some of my key takeaways and insights from How Influence Can Drive Results at Brainstation in Vancouver: THE BRANDS – KEY TAKEAWAYS Tech companies Assembly and Social Nature presented two influencer marketing tools to an audience of agencies, brands, and influencers. Each presentation showcasing insightful influencer marketing stats, concerns, product info, and case studies. …

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