Industry Trends

Affiliate Marketing “Need to Knows” in Australia / New Zealand Today

This week we interviewed Zane McIntyre, CEO and co-founder of Commission Factory, Australia’s largest affiliate and performance marketing network.   As companies look to expand into new English speaking markets in 2018, we wanted to share more about the nuances of the AU/NZ market, and what both advertisers and affiliates need to know about performance …

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Sarah Bundy at AWA

Affiliate World Asia Brings New Perspective to Global Performance Marketing

by Sarah Bundy This week, two very different worlds of performance marketing combined for the first time when we attended and spoke at Affiliate World Asia in Bangkok, Thailand. It was our first time attending Affiliate World Asia, and we were welcomed to a crowd of over 2500 attendees, many of whom were super affiliates, …

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5 Tools to Effectively Measure and Analyze Affiliate Data

The affiliate industry continues to become more data driven year after year. This fact results in managers being tasked with not only qualitative, but quantitative analysis of their programs to maximize gains in an efficient manner. Below is a list of tools that can be used for a holistic, data centric approach to your affiliate …

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CJU Sets the Stage for International Expansion Opportunities

Last month, CJ Affiliate by Conversant (formerly known as Commission Junction) held their annual CJU (Commission Junction University) event in Santa Barbara, California.   The best performers in the network from a publisher, merchant and agency partner perspective attended, with the intention of gaining insights into the advancements of Conversants’ technologies, publisher relationships and to …

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Get Connected: 5 Tips to Working with Influencers

Influencers are at the top of every marketing strategy nowadays and with good reason. This new form of marketing has been proven to be very effective in the era of Social Media. Just think about how much you spend searching different social platforms. ‘Oohing’ and ‘ahhing’ over someone’s newest outfit or electronic. I’m guilty of …

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how to get started with conversion optimization

5 Critical Steps To Get Started with Conversion Optimization

Has your company launched a conversion optimization program yet? If not, you might feel like you’re missing the boat, as you’ve heard more and more about the impact that optimization can have on your growth rates. You’ve likely seen case studies outlining double-digit conversion rate gains, tens of thousands to millions of dollars in incremental …

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