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how to get started with conversion optimization

5 Critical Steps To Get Started with Conversion Optimization

Has your company launched a conversion optimization program yet? If not, you might feel like you’re missing the boat, as you’ve heard more and more about the impact that optimization can have on your growth rates. You’ve likely seen case studies outlining double-digit conversion rate gains, tens of thousands to millions of dollars in incremental …

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Attribution Part 1 – What is it and why is it important?

Overview of Types of Attribution for Affiliate At AIM there’s always a lot of discussion around attribution.  With a diverse team, a range of different marketing backgrounds, and a wide array of current clients across various industries, there’s a vast amount of experience and perspectives that serve to drive ideation and recommendations to best optimize …

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How influence can drive results – 6 key takeaways

Here are some of my key takeaways and insights from How Influence Can Drive Results at Brainstation in Vancouver: THE BRANDS – KEY TAKEAWAYS Tech companies Assembly and Social Nature presented two influencer marketing tools to an audience of agencies, brands, and influencers. Each presentation showcasing insightful influencer marketing stats, concerns, product info, and case studies. …

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