Flight Centre Case Study
Travel & Hospitality

Flight Centre was about to launch an affiliate marketing program for the first time on Commission Junction (Conversant), and needed to ensure they were doing it right. They had high hopes of driving leads into their stores, distributed across Canada. The goal was to increase inboard inquiries through phone calls and foot traffic, and track results and leads effectively. The objective was to get the program launched following all industry best practices, including, technology maximization and fraud protection, and to drive MoM growth within the first year.



Within the first year, All Inclusive Marketing set up, launched and successfully grew Flight Centre’s lead generation affiliate marketing program. The qualified lead volume had become so large, that the program needed to be paused at one point to better staff the leads coming in. By partnering with travel and hospitality focused lead generation partners, and by leveraging destination marketing strategies, AIM successfully achieved the objective Flight Centre was looking for.


“All Inclusive Marketing did a great job taking the time to understand our business and our objectives. They were able to guide us through some internal roadblocks to get our affiliate program up and running as quickly as possible. They were flexible, knowledgeable and provided exceptional service along the way. We wouldn't hesitate to recommend them for anyone looking to run a great affiliate program.” Phillip Penneway, Director of Marketing, Flight Centre Canada