AIM began managing the LensDirect.com affiliate program after being managed in-house. After brand re-positioning as America’s Optical Store following a product expansion, LensDirect.com outlined goals to acquire new customers and grow affiliate revenue.
To better track new customer sales, AIM helped LensDirect.com implement a new customer tracking pixel and introduced a tiered commission structure to incentivize new customer acquisition. As part of the re-introduction of the program, the account team focused on strategic recruitment of new partners and optimization of existing publishers. This ultimately led to a more diverse portfolio of actively selling publishers and allowed for reduction in commission fees for existing customer sales and to publishers who are not actively engaged with the program.
“AIM has shattered our expectations – beyond the growth, they are a pleasure to work with. Because of them, our affiliate channel has become a substantial revenue driver.” - Ryan Alovis, CEO & Founder - LensDirect.com