The Mark Travel Corporation was running an affiliate program on two different networks with the majority of affiliates converting on lower-profit domestic bookings. Recognizing the need to optimize the program they turned to All Inclusive Marketing to build and implement a winning strategy. The goal was to lower the overall cost of the affiliate program while increasing the profitability of all vacation options on offer.
Through adjustments to commission structure, and applying a focused messaging strategy that communicated long term benefits to affiliates, AIM’s efforts shifted the balance to improve international bookings with a strong 15% increase since program launch.
“We had never considered working with an agency before, and chose to work with AIM as an extension to our team because we trust them, have an existing relationship, and knew they would always act in our best interest. Our values are aligned with theirs, and we know we can do so much more with them on our side.” – Chrissy Malukiewicz, Affiliate Program Manager - The Mark Travel Corporation