PlateJoy, a customizable subscription-based meal planning service providing personalized meal plans to fit any lifestyle, wanted to expand their traditional affiliate program working with coupon and loyalty partners to pivot to a non-traditional Influencer program.
PlateJoy hired All Inclusive Marketing (AIM) to help solve these challenges and design a non-traditional influencer and content focused affiliate marketing program. AIM provided strategic technology, attribution and system support, clearly defined processes to enhance reach, engagement and conversion to support aggressive influencer growth objectives, and expertise in designing strategic influencer campaigns within a CPA framework.
Guided by a strategic content driven approach within a traditional affiliate marketing program, AIM gained PlateJoy influencer exposure on Youtube, Instagram, and Facebook which drove a 200% lift in targeted traffic and market exposure and over 100% YoY growth in incremental sales within the first year.
“Partnering with AIM has allowed us to successfully reach, engage and convert key social influencers and content partners who have done a fabulous job of building brand, product and user signups for PlateJoy. The quality of visual and content focused posts has been excellent. The AIM team is efficient, professional, well connected and has done an impressive job delivering placements with social influencers as promised.” – Nicole Villeneuve, Director of Recipe Design and Partnerships - PlateJoy