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Jennifer Payne
Writer
Director of Client Strategy and Growth
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Profile
Join date: Jan 22, 2025
About
Jennifer joined AIM in 2021, bringing high-stakes experience from the intense world of startups, including taking a company public. With a background in B2B sales and business development, she offers a fresh, growth-focused perspective on the performance marketing world, leveraging three years of affiliate publisher expertise to drive results.
Posts (5)
Apr 24, 2025 ∙ 3 min
7 Ways AI Is Changing Lead Generation
Lead generation isn’t what it used to be—and that’s a good thing. In this article, we explore seven impactful ways AI is reshaping how marketers attract and convert leads in 2025, with practical tips to start implementing today.
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Feb 25, 2025 ∙ 5 min
Targeting for Lead Generation Success
Optimize your lead generation with precision targeting for B2B and B2C audiences. Boost conversions, enhance personalization, and drive ROI
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Jan 30, 2025 ∙ 4 min
Beyond CPA vs. CPL: The Future of Lead Generation Strategies
CPL is redefining lead gen, bridging B2B & B2C strategies. As first-party data rises, brands must rethink acquisition for long-term growth.
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