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Jennifer Payne
Writer
Director of Client Strategy and Growth
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Profile
Join date: Jan 22, 2025
About
Jennifer’s career spans sales leadership, business development, and growth marketing across startups from angel stage to IPO. She focuses on closing revenue gaps by building partner and affiliate programs rooted in growth strategy that drive measurable outcomes, not just activity.
Posts (6)
Apr 15, 2026 ∙ 5 min
AI & Performance Marketing: Clicks vs. Influence
This article introduces the Clicks vs. Influence framework, a new way to understand performance marketing in the era of AI-mediated search, where buyer decisions are increasingly shaped before a click ever occurs. Learn why clicks no longer tell the full story and how to measure influence in AI-driven buyer journeys.
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Apr 24, 2025 ∙ 3 min
7 Ways AI Is Changing Lead Generation
Lead generation isn’t what it used to be—and that’s a good thing. In this article, we explore seven impactful ways AI is reshaping how marketers attract and convert leads in 2025, with practical tips to start implementing today.
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Feb 25, 2025 ∙ 5 min
Targeting for Lead Generation Success
Optimize your lead generation with precision targeting for B2B and B2C audiences. Boost conversions, enhance personalization, and drive ROI
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