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Search Marketing

SEARCH ENGINE MARKETING

PPC Campaigns, including Product Listing Ads, Map Ads & traditional text ads should provide a healthy return, allowing your business to expand budgets, explore new keywords sets, and experiment with targeting methods. PPC Campaigns that do not provide a healthy return on ad spend can leave a business struggling to even continue search ads as a marketing channel.

“Strategic SEM in tandem with robust SEO can create powerful visibility for any brand.”
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Our team of PPC experts works to continuously optimize ad campaigns to increase CTR and decrease CPC / CPA – while monitoring and consulting on website conversion. We work with your designer / development team to implement robust tracking and clear, efficient landing pages and conversion funnels to increase ROAS and open new targeting possibilities for your business.

Search Engine Marketing

We also offer Product Listing Ad feed creation and management. We can handle any SKU count, leveraging expert bid assist tools when SKU counts get too high to manage manually. We offer full life cycle service, including working with developers to optimize and submit feeds, optimizing schema, and implementing robust tracking. Talk to us today about getting your products into Google PLA.

Retargeting is an important part of paid search today and cannot be ignored. We can guide you through the complexities of retargeting implementation and tracking and get your brand in front of potential new customers in key stages of the buying cycle.

Why AIM for SEM / PPC?

Industry Experts in Product Listing Ads

In-House SEO Expert Leadership

Ongoing manual optimization of all SEM campaigns

Free conversion optimization consults

All Inclusive Marketing Awards
Frequently Asked Questions
Our current PPC company charges us a percentage of ad spend, but we don’t know what they are working on month to month, and returns are stagnant. What do we do?

Simply contact us for a free audit. We’ll let you know honestly if your campaign is performing as well as it should. We will also show you how to check on how much hands on work your current provider has done for your campaigns over the last few months.

 

We want to run a PPC campaign for our business but are hesitant to put a big budget into this channel until we are confident in the returns. How can you help us get there?

We can start based on your budget – and provide you with honest advice on a starting budget – one that provides just enough data for us to optimize the campaign properly. Once we see returns, we can start increase the ad budget in increments.

 

We’ve tried to do PLA ads in the past, but our web platform doesn’t export the feed properly and we consistently get errors. Can you help?

Yes! We have experience in many cart platforms and can help find a custom solution for your data feed / ERP so that your products are listed properly and consistently.

 

What types of businesses do you provide SEM services for?

Our SEM team has worked with businesses in retail, travel, hospitality, B2B, B2C, Lead generation, and more. We are confident we can help any business meet their SEM marketing goals.

Have More Questions?
We will act as an extension to your team, and have your best interest at heart.
Ready to become the leader in your space?
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