With about 11,400 affiliate programs in the U.S., alone, it’s easy to see that affiliate marketing is a key player in the marketing world. It’s also easy to see that there is a lot of competition out there. What can you do to make your program stand out? It comes down to the unique perks you offer and communication.
You’ve got a great reputation and a fantastic product, but it takes more to have a truly successful program. You have to build a relationship with your partners and assist them in promoting your brand. After all, you’re the one who knows your brand the best and your partners know this.
One way to build this type of rapport is to offer monthly newsletters through your network. These newsletters should keep your partners informed on any new promotions and creatives, as well as ready-to-post (RTP) options (learn more about this on page 10 of FeedFront Magazine Issue 47).
However, while those types of newsletters will help guide your partners in posting, there’s another type of newsletter that most programs forget about – Tips.
A Tips newsletter can be anything from offering inside knowledge of product(s) to key features of your chosen network. No matter the topic, having this type of newsletter in your arsenal will not just help your partners promote, but will help them promote successfully.
Here’s how to get started:
Example Tip Topics
Do’s and Don’ts
Many programs forget about the importance of communication; having consistent newsletters keep your program well-rounded. Fun Fact: Well-crafted affiliate marketing programs can boost revenue by a staggering 30%.
If you’re looking for assistance in managing your program, give us a call and talk to an expert today. Content is a big part of our full-service affiliate program management and we’re here to help!
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