Throughout her career, AIM’s CEO & Founder Sarah Bundy has frequently been asked about which affiliate network or tracking platform a company should launch and grow their performance marketing program on. After all, this decision will play an important role in your program’s ongoing success.
The thing is, there’s more to the choice than you might think.
Companies should consider a network or platform’s attribution capabilities, partner types, client support, reporting, and compliance monitoring to name a few. Then there are the differences between an affiliate network and a tracking platform which is a whole deep dive in itself.
How do you make sure to find the right fit with so many options available? The answer is with the Track It! Guide. This guide offers exclusive insight into ten of the top players in the industry. Never before have so many networks and platforms provided so much detailed information about themselves publicly and in one place.
With this guide you will be able to:
- Understand the difference between an affiliate network and tracking platform.
- Compare key capabilities between your top choices.
- Deep dive into the history of each network or platform and what they offer.
- Have access to helpful resources to build your program.
- And more!
Whether you’re looking to start your program or looking for a change, this guide is essential in helping you find the right fit for your program.