We understand the importance of finding the right agency partner—one that aligns with your business goals, audience, and values. Whether you're launching an affiliate program for the first time, expanding into new markets, or seeking a fresh strategy to boost ROI, a well-crafted Request for Proposal (RFP) is the foundation for success.
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We’ve managed affiliate programs for global brands, mid-market leaders, and innovative disruptors. This page is here to help you take the next step—whether that’s building your RFP from scratch, understanding what to include, or sending it to us for a tailored response.
What Is an Affiliate Marketing Agency RFP?
A Request for Proposal (RFP) is a document that outlines your brand’s needs, objectives, and selection criteria when evaluating potential agency partners. It allows agencies like AIM to respond with thoughtful, strategic proposals that demonstrate how we’d approach your challenges and opportunities.
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A strong RFP leads to better agency alignment, faster onboarding, and smarter long-term performance.
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When Should You Issue an RFP?
Consider issuing an RFP if you:
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Are launching an affiliate program and want to find the best-fit agency
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Have an existing program that needs strategic growth or restructuring
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Are unhappy with current results and exploring new partner options
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Want competitive bids from vetted affiliate marketing experts
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What Should an
Affiliate Marketing RFP Include?
AIM recommends including the following sections in your RFP:​
Brands sometimes consider switching networks or platforms for growth or performance improvement. However, existing technology often has untapped potential.
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1. Background & Objectives
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Brief description of your company and product offering
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Why you’re seeking agency support
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Program KPIs or success metrics
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2. Scope of Work
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Services you’re seeking (e.g., recruitment, management, compliance, reporting)
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Any platforms or partners you’re already using
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3. Target Audience & Geographic Reach
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Consumer profiles, regions, or categories you’re focused on
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4. Budget & Timeline
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Approximate range for investment and when you hope to begin
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5. Evaluation Criteria
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What matters most: experience, vertical specialization, tools, reporting, etc.
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6 . Submission Instructions
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​Deadline, format, contact info, and other logistics
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Unlike traditional agencies that lead with scale, AIM leads with strategy and alignment.
Our clients come to us because they want more than just partner volume; they want meaningful growth, sustainable results, and a partner that operates like an extension of their team.
Let's build something exceptional...together.